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Sustainable Market faces tough times in 2009
24
Jan '09
As recession proves to be a 'Pandora's Box' for all businesses, Sustainable market is no exception.

With recession looming large, the green business will not be able to survive unscathed. The economic downturn will slower down the green wave, and investments like all others will remain on hold. Innovation and competitive advantages will take a back seat to cost cutting and sales incentives.

So, it is the 'need of the hour' for the industry to keep the morale up. As economy recovers, the strategic importance of the other pillars of green value can be discovered. Smart companies will opt for wise investments and wait for the rise of the tide; again.

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Fibre2fashion News Desk - India

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