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Century Denim to cutback production by 50%
Feb '09
Century Denim Unit, Satrati
Century Denim Unit, Satrati
The global economic slowdown is slowly but surely taking its toll on capacity operations of numerous companies. One of the oldest textile companies in India, set up as far back as 1897, and which has managed to survive through numerous other crises of the previous years, has recently announced its intention to cutback by 50 percent the production at its denim plant located in Central India.

The 20 million meters/annum, Century Denim, a division of the Rs 38.5 billion (2007-08), widely diversified Century Textiles and Industries Ltd, which in turn is owned by the BK Birla group, has decided to cut by half, production of denim at its unit in Satrati, Madhya Pradesh for the time being, without putting a time frame on the period of cutback.

fibre2fashion.com spoke to reliable sources within the company, who confirmed the information on the cut in denim production. The main reason being the slowdown in demand from its main overseas markets. The production cut has been made effective from February 1. To add to its woes interest costs kept on growing which dented its bottom line to a great extent.

Century Denim produces a wide variety of denim fabric in various weights, ranging from 4.5 – 15.5 oz per sq. yards. It manufactures the fabric from open end as well as ring spun yarn. Among the different assortments it offers are, Chino, Slub, Multi-count, Rain, Cross hatch, Dobby, Structured, Over dyed, Lycra, Polyester, Linen and not to forget the basic denim fabric.

Fibre2fashion News Desk - India

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