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Textile companies turning green with vengeance
Feb '09
The eco-friendly movement with its moorings in the European countries, is now slowly but surely spreading its wings to other parts of the globe. Expectations of organic certified products from the textile and clothing industry is also not an exception anymore.

This is leading to manufacturers in Asia, where the bulk of the textile and manufacturing sector is concentrated to delve in to the world of organic textiles and clothing. The overwhelming number of organic textiles and apparel exhibitors at Texworld is a sign of the times.

Nearly 10 percent of the 660 exhibitors are displaying their green colours to global visitors and most of them hail from Asian countries like India, Taiwan China, Bangladesh, Pakistan and Sri Lanka. The growing awareness among consumers is forcing these companies to go green.

Though the fact that eco-friendly garments are expensive by as much as 30 percent, compared to normal clothing, companies are veering around to the fact with each passing year the number of consumers willing to pay this difference is only going to move one way; northwards.

Alongside, the United Nations has also declared 2009 as the “Year of natural Fibres”, which is all set to give a boost to the natural fibre industry like wool, cotton, jute, angora, cashmere etc. This in turn is also expected to give a shot in the arm to sales of organic textiles and clothing.

But, turning green is not so an easy a journey as it looks. The first step in the direction begins with using certified organic cotton and environmentally friendly dyes and chemicals. Then a fair trade certificate is also necessary to get the final eco-friendly certification.

The process as a whole is very expensive and calls for a sizeable amount of investment in changing process and machinery in order to comply with the norms. It seems the market for eco-friendly clothing will only grow only one way with producers laughing all the way to the bank.

Fibre2fashion News Desk - India

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