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Bon-Ton to kick off Million Acts of Goodwill on March 11
Mar '09
The Bon-Ton Stores Inc is encouraging customers to participate in its million acts of Goodwill through the semi-annual Bon-Ton Goodwill Sale. From March 11 to 24, customers who donate clean, gently-used clothing and home textiles at participating locations will receive 20% off coupons toward new spring merchandise, including apparel and cosmetics.

One coupon is given per donated item. The donations will be sold at Goodwill Industries retail stores, where the revenue funds job training programs and career services for people who need it most in local communities. The popular retail trade-in promotion is a successful collaboration between Bon-Ton and Goodwill.

As a kick off to this spring's Goodwill Sale, Bon-Ton is introducing a new, interactive website designed to track the customer's donations and spread the word about this incredible event. Beginning March 2, customers can log on to www.millionactsofgoodwill.com to learn more about Goodwill Industries mission, get tips for cleaning out their closets and read about Bon-Ton's spring fashion trends. Every person who donates during the Goodwill Sale is contributing an “Act of Goodwill.”

The goal is to have one million people support the event. When the Goodwill Sale officially begins on March 11, customers may log on to www.millionactsofgoodwill.com and share what they donated. Site visitors will be rewarded for their participation with an additional coupon. A “Million Meter” will track the event's progress and with each step closer to the goal of one million, Bon-Ton will make an additional contribution to Goodwill Industries.

The fall 2008 semi-annual Goodwill Sale generated nearly 3.5 million pounds of donated clothing and textiles. From the sale of these donated items, Goodwill has earned more than $13 million in revenues to support Goodwill's job training and employment services for individuals with disabilities, a lack of education or income as well as for those who are having a hard time finding employment.

“This semi-annual event affords a wonderful benefit to our customers. Our customers can donate their items to be re-sold for a great cause while receiving a substantial discount on our new spring fashions,” says Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc. “The Goodwill Sale exemplifies our commitment to the communities in which we operate.”

“Donating and shopping during Bon-Ton's Goodwill Sale is making an economic investment in your local communities,” said Jim Gibbons, President and CEO of Goodwill Industries International. “Your donations to Goodwill will help strengthen communities by helping people find meaningful employment to support themselves and their families.”

Bon-Ton Stores Inc

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