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Buyers Tour to China leads to increased US cotton sales
Mar '09
International buyers established trading relationships—and purchased $1 million in U.S. cotton-rich fabric and apparel—with U.S. cotton's customers in China during the 4th COTTON USA Buyers Tour. Initial orders of U.S. cotton-rich products purchased during the tour represented the equivalent of about 200 bales of U.S. cotton, and repeat orders are expected.

The weeklong event in Shanghai attracted a record-breaking number of participants, including Asian, European, and U.S. brands and retailers with a combined annual turnover of $282 billion. All participants reported meeting new suppliers, and 70 percent of buyers said that the tour improved their relationships with current suppliers.

Post-event surveys reveal that 95 percent of participants said the knowledge and contacts acquired during the tour would result in new sales of U.S. cotton-rich products. China is the largest importer of U.S. cotton fiber, despite recent downturns in the market, as well as the world's largest cotton consumer at the mill level.

Cotton Council International

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