Buyers Tour to China leads to increased US cotton sales
07 Mar '09
1 min read
International buyers established trading relationships—and purchased $1 million in U.S. cotton-rich fabric and apparel—with U.S. cotton's customers in China during the 4th COTTON USA Buyers Tour. Initial orders of U.S. cotton-rich products purchased during the tour represented the equivalent of about 200 bales of U.S. cotton, and repeat orders are expected.
The weeklong event in Shanghai attracted a record-breaking number of participants, including Asian, European, and U.S. brands and retailers with a combined annual turnover of $282 billion. All participants reported meeting new suppliers, and 70 percent of buyers said that the tour improved their relationships with current suppliers.
Post-event surveys reveal that 95 percent of participants said the knowledge and contacts acquired during the tour would result in new sales of U.S. cotton-rich products. China is the largest importer of U.S. cotton fiber, despite recent downturns in the market, as well as the world's largest cotton consumer at the mill level.