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23 models support 'Pick Your Cotton Carefully' campaign
Mar '09
Ugly Betty star Ashley Jensen, Brit supermodels Lily Cole & Laura Bailey, singers Joss Stone and Sophie Ellis-Bextor plus a host of top fashion talent have backed the Environmental Justice Foundation 'Pick Your Cotton Carefully' campaign.

The celebrities joined an international roll call of 23 models from 14 different nations including the US, UK, Brazil, South Korea, Italy, Belgium and the Ukraine in a series of photo shoots to launch Environmental Justice Foundation (EJF) latest exclusive t-shirts designed by Giles Deacon, Allegra Hicks, John Rocha, and Zandra Rhodes.

The organic cotton t-shirts are designed around the theme of “childhood, lost innocence and hope” to represent more than a million children around the world forced to labour in cotton production. Available from only £30 all profits from the sale of the t-shirts through EJF's website are used to support EJF's work addressing environmental and human rights abuses internationally.

EJF works to achieve environmental security and resolve the profound human rights abuses associated with cotton production globally, with particular focus on the Central Asian Republic of Uzbekistan.

Sophie Ellis Bextor says "The Environmental Justice Foundation is making real change in the fashion industry and beyond. By buying one of EJF's gorgeous t-shirts you can lend some stylish support to a fantastic cause.”

Sophie Ellis Bextor says “As a mother, it is inconceivable to me that some of the world's poorest children should be exploited for the sake of the clothes we wear in the West. The Environmental Justice Foundation is making real change in the fashion industry and beyond. By buying one of EJF's gorgeous t-shirts you can lend some stylish support to a fantastic cause.”

Jasmine Guinness says "Cotton production today can be incredibly poisonous to the world's ecosystems. We have had it too cheap for too long and now we have to pay a little more not just for the quality of our t-shirts but for the quality of the lives of the pickers, the producers and the planet"

John Rocha says "I am delighted to support the incredible work of the Environmental Justice Foundation Pick Your Cotton Carefully campaign. EJF has identified the environmental abuses associated with growing and harvesting cotton crops, it is time to enforce some protection over the children and farm workers exploited. I hope the t-shirt will heighten awareness and raise valuable funds for the project. "

Shoppers can support EJF's work by buying a t-shirt or giving a donation to the charity through its website - www.ejfoundation.org - helping them train tomorrow's human rights and environmental defenders, and raise international awareness of abuses and, crucially, the solutions to them.

Environmental Justice Foundation

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