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With elections around khadi cash counters ring louder
26
Mar '09
Khadi or Linen as it is known in the English language has nominal sales all year around except in the beginning of the summer season, when sales pick up due to its good moisture absorption properties. The other time, when khadi sales pick up are when elections are round the corner.

Sales are brisk, more so when there are general elections in the country, with each and every state Khadi Board raking in the moolah, as politicians of all hues line up to buy the humble and poor man's body covering.

Khadi other then being the poor man's favoured clothing is also preferred by the politicians of India, however low or mighty he or she might be. The national flags are also manufactured from this fabric, which keeps the khadi sales outlets brimming in election season.

Each state has its own expertise in different varieties of the khadi fabric. Beginning from the plain cotton khadi, it is blended with polyester by handloom weavers in some states, while some weavers blend it with silk to give the khadi material a rich look in other states.

According to estimates, with elections scheduled in the next month khadi sales have grown by 25 percent in March, when compared with the same period of 2008 and with summer shopping for khadi also just round the corner, the khadi outlets have never had it so good.

Fibre2fashion News Desk - India

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