Home / Knowledge / News / Textiles / With elections around khadi cash counters ring louder
With elections around khadi cash counters ring louder
Mar '09
Khadi or Linen as it is known in the English language has nominal sales all year around except in the beginning of the summer season, when sales pick up due to its good moisture absorption properties. The other time, when khadi sales pick up are when elections are round the corner.

Sales are brisk, more so when there are general elections in the country, with each and every state Khadi Board raking in the moolah, as politicians of all hues line up to buy the humble and poor man's body covering.

Khadi other then being the poor man's favoured clothing is also preferred by the politicians of India, however low or mighty he or she might be. The national flags are also manufactured from this fabric, which keeps the khadi sales outlets brimming in election season.

Each state has its own expertise in different varieties of the khadi fabric. Beginning from the plain cotton khadi, it is blended with polyester by handloom weavers in some states, while some weavers blend it with silk to give the khadi material a rich look in other states.

According to estimates, with elections scheduled in the next month khadi sales have grown by 25 percent in March, when compared with the same period of 2008 and with summer shopping for khadi also just round the corner, the khadi outlets have never had it so good.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Oct 2016

Indian polyester market demand grows 14% in Q2 FY17: RIL

The Indian polyester market witnessed a demand growth of 14 per cent...

Fashion | On 20th Oct 2016

Replay to explore new markets in 2017

Replay, the iconic Germany based denim brand, is planning to get into ...

Textiles | On 20th Oct 2016

Pakistan proposes Rs200 bn for textile sector revival

A bailout package of Rs 200 billion has been proposed by the Pakistan ...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search