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FTC approves new name for fiber made from DuPont Sorona
27
Mar '09
Perry Ellis men
Perry Ellis men's shirt of Sorona
The U.S. Federal Trade Commission (FTC) has determined that fibers made from PTT1, the latest polymer innovation from DuPont, offer a unique combination of attributes which merit a new generic name, triexta. PTT polymer sold for the manufacture of triexta for apparel and flooring applications is sold under the DuPont Sorona brand.

Triexta fibers provide a unique combination of exceptional durability and stain resistance compared to previously available fibers. The FTC based its decision on testing of residential carpets, which demonstrated that triexta significantly outperforms carpets made from polyester in resilience and durability.

The announcement is the latest development in the long tradition of DuPont innovation in materials science. DuPont shaped the polymer and fiber industry with the discovery and commercialization of well-known high performance fibers such as nylon, rayon, DuPont Kevlar and Nomex.

“The designation of the generic triexta is significant and further validates the importance of the superior performance and distinct attributes offered by Sorona,” said John P. Ranieri, vice president and general manager -- DuPont BioMaterials Group. “In addition to the performance advantages recognized by the FTC, Sorona is made in part from renewably sourced ingredients. It is the most transformative polymer to be introduced into the fibers industry in the last 20 years.”

DuPont began production and distribution of Sorona through its global network in 2000. Fabrics made with Sorona offer a unique combination of attributes that are perfect for today's busy lifestyles, including: exceptional durability and softness; built-in permanent stain and ultraviolet (UV) ray resistance and outstanding elasticity while resisting stretch and sag over time. Sorona fabrics provide a carbon dioxide reduction of 30 percent while the Sorona manufacturing process reduces greenhouse gas emissions by 63 percent, compared to conventional nylon made from petroleum.

Fibers made from Sorona are sold into a variety of markets including floorcovering, apparel and upholstery. Apparel manufacturers including Izod, Timberland, Calvin Klein Golf and Spun Bamboo have incorporated fibers from Sorona into their product lines. Automotive manufacturers also are developing Sorona in carpeting, headliners and upholstery for auto interiors.

“Our dealers told us that the current generic was misleading to consumers, and that they found it difficult to clearly communicate the benefits of this different and superior product when it fell into the same category as traditional polyester products,” said Jeff Lorberbaum, chairman and chief executive officer – Mohawk Industries. “We are thrilled with the FTC's ruling. Carpets with Triexta offer a true performance advantage to customers.”

Since its launch in 2005, SmartStrand with DuPont Sorona renewably sourced polymer has been synonymous with exceptional durability, softness and permanent stain resistance that is engineered into the fiber and will never wear or wash off. This superior performance has been viewed by the flooring industry as different from any other fiber they have seen. Comments from floor covering dealers include:


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