Home / Knowledge / News / Textiles / KARL MAYER's service strategy for the Chinese market
KARL MAYER's service strategy for the Chinese market
30
Mar '09
China has the largest garment manufacturing capacity in the world and its operations are highly centralised. More than 70% of all China's production comes from just six provinces, i.e. Zhejiang, Jiangsu, Shanghai, Shandong, Guangdong and Fujian. Another feature of the textile and clothing industry in China is that there is a high prevalence of small to medium-sized companies.

Large companies and huge corporate groups are the exception, a factor which successful textile machinery producers like KARL MAYER have taken into account. This company, which specialises in warp knitting and warp preparation machines, is a dependable partner to all its customers on the market and, as well as offering an extensive range of products, can also provide customised technical support.

The KARL MAYER Group has reorganised its entire service structure and tailored it to suit the specific nature of the Chinese market, so that the company can respond quickly and professionally in the right place and at the right time. In order to cater for the different industrial areas, the country was divided up into regions and a service network was set up to support all the KARL MAYER Group's customers.

The number of service stations depends on the number of companies in a specific area. Service managers and assistants, regional experts and service technicians are responsible for operating this network of service stations. They all work for the service company, KARL MAYER Technical Service Ltd, an organisation that is dedicated to providing technical support and which is closely linked to the new Chinese production centre, KARL MAYER (China) Ltd. As soon as a customer needs help in his factory, all the experience, professionalism and modern facilities of the entire group are activated.

Regional service stations
KARL MAYER operates its own service offices in the south, where there is a high density of textile companies. These technical support stations undertake repair work in their workshops and have a limited number of spare parts available in case of emergency. The activities of the regional service stations concentrate on the specific requirements of the local customers. The regional experts support customers directly from here.

Service according to machine groups
In addition to having a strong regional base, all the technical support operations are focused on the machines and the textiles produced on them. For example, the service and spare parts operations cover lace and net curtains and specials, plain warp-knitted textiles, weaving and warp knitting preparatory processes, and technical textiles. The electrical section covers all these areas.

Every service section has a full service team, consisting of a service manager, an assistant, a spare parts specialist, regional experts and technicians, who all have very specific roles. Whereas the service manager is responsible for managing and coordinating the entire operation, the assistant handles all the queries, from the moment an enquiry is received until the problem has been solved.

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search