Home / Knowledge / News / Textiles / JCPenney launches 'Cindy Crawford Style' home brand
JCPenney launches 'Cindy Crawford Style' home brand
04
Apr '09
Cindy Crawford will bring her style expertise to JCPenney with the launch of her Cindy Crawford Style collection.
Cindy Crawford will bring her style expertise to JCPenney with the launch of her Cindy Crawford Style collection.
Continuing to build its leading home business, J. C. Penney Company Inc announced the launch of Cindy Crawford Style, a new brand of home furnishings and accessories by renowned fashion and style expert Cindy Crawford. Launching exclusively at JCPenney in September 2009, customers can look to Crawford's collection for inspiration and style expertise to create a beautiful home that reflects their personality and lifestyle - all at an affordable price.

"Cindy Crawford Style is an exciting addition to our assortment of home brands. This brand is another example of our strong commitment to our home business," said Ken Hicks, president and chief merchandising officer for JCPenney. "During this challenging economic environment, we are focused on adding innovation to our assortment and creating a strong portfolio of stylish, high-quality, affordable home merchandise with brands and assortments that address our customers' diverse lifestyle needs. This will ensure that when the market turns, we will maintain our advantage as a leader in the home business."

Created for customers grounded in traditional design but seeking new ways to update their home environment, Cindy Crawford Style will launch in bedding, window coverings, bath, decorative accessories, table top, area rugs, lighting and wall décor. Furniture will also be available in select markets. With her years of experience in the fashion industry, Cindy's strong sense of style and trend insight has been instrumental in her guidance of the overall direction of the brand, which is focused on providing a clean, fresh approach to traditional style with beautiful designs and stylish accents.

"As one of the most recognized women in the world, Cindy's roles as wife, mom and businesswoman bring an understanding to what JCPenney customers' lives are like and what they desire in a home: a sensible, approachable style that allows them to live comfortably and easily entertain friends and family," said Jeff Allison, executive vice president of home at JCPenney.

"I am thrilled to partner with JCPenney - a company with a proven record of building powerful lifestyle brands - and am looking forward to sharing my passion and sense of style for home decorating with consumers across America," said Cindy Crawford. "Featuring a beautiful, timeless style, my collection is designed to inspire and help create a look that's fresh, effortless and enduring - I feel it will resonate strongly with the JCPenney customer.

J. C. Penney Company Inc

Must ReadView All

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Apparel/Garments | On 22nd Feb 2017

Amazon UK to create 5,000 full time jobs this year

Amazon UK said it will create more than 5,000 full time jobs this...

Textiles | On 22nd Feb 2017

Telangana CM seeks better life for handloom weavers

Chief minister of Telangana, K Chandrashekhar Rao assured handloom...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search