Home / Knowledge / News / Textiles / JCPenney launches 'Cindy Crawford Style' home brand
JCPenney launches 'Cindy Crawford Style' home brand
04
Apr '09
Cindy Crawford will bring her style expertise to JCPenney with the launch of her Cindy Crawford Style collection.
Cindy Crawford will bring her style expertise to JCPenney with the launch of her Cindy Crawford Style collection.
Continuing to build its leading home business, J. C. Penney Company Inc announced the launch of Cindy Crawford Style, a new brand of home furnishings and accessories by renowned fashion and style expert Cindy Crawford. Launching exclusively at JCPenney in September 2009, customers can look to Crawford's collection for inspiration and style expertise to create a beautiful home that reflects their personality and lifestyle - all at an affordable price.

"Cindy Crawford Style is an exciting addition to our assortment of home brands. This brand is another example of our strong commitment to our home business," said Ken Hicks, president and chief merchandising officer for JCPenney. "During this challenging economic environment, we are focused on adding innovation to our assortment and creating a strong portfolio of stylish, high-quality, affordable home merchandise with brands and assortments that address our customers' diverse lifestyle needs. This will ensure that when the market turns, we will maintain our advantage as a leader in the home business."

Created for customers grounded in traditional design but seeking new ways to update their home environment, Cindy Crawford Style will launch in bedding, window coverings, bath, decorative accessories, table top, area rugs, lighting and wall décor. Furniture will also be available in select markets. With her years of experience in the fashion industry, Cindy's strong sense of style and trend insight has been instrumental in her guidance of the overall direction of the brand, which is focused on providing a clean, fresh approach to traditional style with beautiful designs and stylish accents.

"As one of the most recognized women in the world, Cindy's roles as wife, mom and businesswoman bring an understanding to what JCPenney customers' lives are like and what they desire in a home: a sensible, approachable style that allows them to live comfortably and easily entertain friends and family," said Jeff Allison, executive vice president of home at JCPenney.

"I am thrilled to partner with JCPenney - a company with a proven record of building powerful lifestyle brands - and am looking forward to sharing my passion and sense of style for home decorating with consumers across America," said Cindy Crawford. "Featuring a beautiful, timeless style, my collection is designed to inspire and help create a look that's fresh, effortless and enduring - I feel it will resonate strongly with the JCPenney customer.

J. C. Penney Company Inc

Must ReadView All

Apparel/Garments | On 6th Dec 2016

Alibaba merges Juhuasuan with Tmall.com

In a business reorganisation, aimed at making it easier for merchants ...

Comez 609 B8 machiner. Courtesy: Jakob Muller

Textiles | On 6th Dec 2016

Jakob Müller shows new machines at India ITME

Jakob Müller AG, developer of machineries for the manufacture of...

Courtesy: The Fashion Awards 2016

Fashion | On 6th Dec 2016

Fashion Awards: Alexander McQueen is brand of the year

Alexander McQueen received the brand of the year award at the Fashion ...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search