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Handloom mark generates poor response among weavers
Apr '09
The Handloom Mark Scheme had been introduced by the Union government to protect the interests of the handloom weavers in the country. But going by the enthusiasm of the weavers, the scheme does not seem to be receiving a good response.

Salem, which is one of the handloom clusters in Tamil Nadu, has over 28,000 individual handloom weavers, of which only 250 have registered for the mark till January 2009. Other than this number, 43 handloom cooperative societies have partaken in the scheme.

Experts from the industry attribute the low response to the scheme, due to a lack of awareness amongst the handloom workers and also add by saying that they are also not aware of the benefits the handloom mark accrues for their own well being.

The objective behind launching the handloom mark by the Union government was to help consumers distinguish between a genuine and a fake handloom product and has the potential to raise the livelihood of the poor handloom weavers.

Fibre2fashion News Desk - India

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