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Handicraft artisans get boost with new avenues of marketing
09 Apr '09
1 min read
Taiwan has a rich tradition of handicrafts going back by a few centuries, but the growth is impeded due to a lack of marketing knowhow. But all that is set to change now, with the National Taiwan Craft Research Institute (NTCRI) to step up efforts to help the craftsmen.
NTCRI, had started promoting the rich heritage of handicrafts produced by the locals by assisting the artisans to promote and market their products in domestic and international markets through various marketing channels as well NTCRI certified shops.
But now the NTCRI has tied up with a few luxurious hotels and resorts which have a constant flow of foreign tourists to sell these beautiful pieces of handicrafts. It has also opened an exhibition in Taipei to showcase these products and help the artisans.
NTCRI, had started promoting the rich heritage of handicrafts produced by the locals by assisting the artisans to promote and market their products in domestic and international markets through various marketing channels as well NTCRI certified shops.
But now the NTCRI has tied up with a few luxurious hotels and resorts which have a constant flow of foreign tourists to sell these beautiful pieces of handicrafts. It has also opened an exhibition in Taipei to showcase these products and help the artisans.
Fibre2fashion News Desk - India
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