Home / Knowledge / News / Textiles / Kimberly-Clark adds Scott Naturals products
Kimberly-Clark adds Scott Naturals products
09
Apr '09
Kimberly-Clark Corporation announced the national launch of Scott Naturals - a family of bath tissue, towels, napkins and flushable wipes products that deliver quality, performance and environmental benefits, at a competitive price.

Scott Naturals bath tissue, towels and napkins contain a blend of recycled and virgin fiber - 40 percent recycled fiber in bath tissue, 60 percent in towels, and 80 percent in napkins. The balance of recycled and virgin fibers in these products, enable them to perform comparably to competitors' branded offerings and outperform 100 percent recycled fiber tissue products in market today.

The 2-ply bath tissue delivers the softness consumers expect from the Scott brand, while the towels feature fast-absorbing ridges that soak up spills and get the job done right. The flushable wipes are made with natural Aloe Vera and 100 percent of fibers derived from sustainable resources.

"The lower quality and higher price perceptions of products containing recycled fiber has limited consumer acceptance," said Erik Seidel, Scott Brand Director. "Scott Naturals bath tissue, towels, napkins and flushable wipes are made using proprietary technologies that enable K-C to deliver high performance, quality, and value consumers expect from the trusted Scott brand."

Delivering Quality & Environmental Benefits
Scott Naturals products offer additional environmental benefits that make these solutions a smart choice for consumers. Scott Naturals bath tissue and towels are available in long-lasting rolls that minimize packaging materials and shipping impacts, while providing consumers with the long-lasting value they expect from the Scott brand. Scott Naturals towels offer Choose-A-Size sheets that help eliminate waste by allowing consumers to select the right amount to clean-up spills. Finally, the bath tissue and towels' outer packaging is made from 20 percent post-consumer recycled plastic, and the cardboard cores are made from 100 percent recycled fiber.

While some surveys have revealed approximately 86 percent of the general U.S. population are interested in using more 'green' household products, the market share of products containing recycled fiber, which includes bath tissue and towels products, is less than one percent due to the lack of quality, high cost and limited availability of these products.

"As a company, K-C is making progress in many areas of sustainability," said Seidel. "We believe Scott Naturals products demonstrate K-C's commitment in developing products that include a responsible balance of recycled and virgin fiber, and still deliver strong performance and environmental benefits."

Building a Bigger Basket with Scott Naturals
In limited distribution over the past year, Scott Naturals bath tissue and towels have proven to be among the fastest turning products in their category, securing eight percent of the recycled-fiber bath tissue and towels markets. Now, by launching Scott Naturals on a national basis, K-C believes the Scott Naturals line is well-positioned to capture additional market share in these categories.


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search