Interviews
News Flash
Kimberly-Clark adds Scott Naturals products
09 Apr '09
3 min read
To support the nationwide roll-out of these products, K-C will launch a marketing campaign that includes the Scott Naturals brand providing 'green' home improvement tips in a web video series hosted by Kahi Lee, interior designer from the cable network show Design on a Dime. The video series can be seen on the Scott Common Sense Web site and other online video networks. Additional elements of the campaign include print advertising in upcoming 'green' issues of consumer magazines, high-value coupons, billboard sponsorships on HGTV and HGTV.com, targeted online social networking and blogger outreach, experiential marketing and public relations activities.
The Scott Naturals products will be widely available at major North American retail locations in mid-April.
The Scott Naturals products will be widely available at major North American retail locations in mid-April.
Kimberly-Clark
Popular News
Leave your Comments
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
