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Co-location of two outstanding exhibitions to bolster textile industry
16
Apr '09
The California Market Center (CMC) and Urban Expositions have announced plans to co-locate and co-promote their textile industry and comprehensive fashion supply chain events beginning in the fall of 2009. Bringing the LA International Textile Show together with Material World & Technology Solutions from September 30 – October 2, 2009 at the CMC in Los Angeles, the co-location creates the industry's largest, most comprehensive marketplace for apparel and home furnishing textiles, sourcing, global fashion production and supply chain resources on the west coast.

Hosted by the California Market Center since 1993, the LA International Textile Show is Los Angeles' original and primary textile and design trade show. Now celebrating its 10th anniversary, Material World & Technology Solutions, official events of the American Apparel & Footwear Association (AAFA), have established a solid reputation as the industry's premier global fashion production, supply chain and technology events. Following the fall 2009 edition, the co-located events will assume a semi-annual fall and spring date pattern for 2010 and beyond.

“Last year we announced plans to launch a 2009 West Coast edition of Material World and Technology Solutions in direct response to feedback from our exhibiting companies and other industry members,” explains Tim von Gal, partner of Urban Expositions and president of Material World & Technology Solutions.

“When the opportunity arose to co-locate with such a well-established, successful event as the LA International Textile Show, the list of benefits to the industry could not be ignored. By teaming up, we eliminate market confusion and bring together an unprecedented international product and service resource that promises to become the must-attend event for the sewn products industry.”

“The LA international Textile Show's success is grounded in the fact that we cater to the needs of designers by focusing on fashion fabrics and trims” explains Joanne Lee, Senior Vice President of the CMC. “The exhibit categories and geographic audience targets of Material World and Technology Solutions provide the perfect complement to our show offerings. By co-locating, we'll maintain the fashion-focused show experience we're known for, while growing the offerings in our current categories and dramatically expanding new ones like home furnishings fabrics, Information Technology, equipment and machinery.”

“The cooperation spurred by the co-location of these two outstanding exhibitions bolsters our mutual missions of being innovative and remaining competitive,” adds American Apparel & Footwear Association President and CEO, Kevin M. Burke. “The fashion world is driven as much by business sense as it is fashion sense. By making our Material World and Technology Solutions conferences and the LA International Textile Show a one-stop event, we will revolutionize our approach and our industry will be made stronger.”

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