Interviews
International Conference on Technical Textiles on May 29
01 May '09
8 min read
The primary reason behind the growth is expected increase in both the house hold and the industrial consumption. Domestic consumption is primarily for hygiene products like sanitary napkins, diapers, wet tissues and wipes. In the industrial usage, Technical textiles are primarily used in industries such as Medical, Automotive, Sports, Filtration, Buildings, Construction, Clothing, Packaging, Protective materials and Environmental protection.
The combined growth of these sectors will bring about an overall growth of the technical textile industry of India; the most important segments being – Meditech, Mobiltech (Automotive) and Geotech.
Because of the nature of Technical Textiles as being functional and performance oriented fabrics, key success factors such as innovation, marketing define the growth of the industry. Manufacturers invest heavily in R&D both to differentiate themselves from the competition and to create a niche for their products.
Simultaneously, awareness and knowledge about the products have to be imparted to the retail consumer to increase the market as well as for the growth of the industries. In some segments, the retail consumer segment has higher market potential as compared to that of the industrial and institutional in Technical textiles.
At present, the B2C business model faces fierce marketing challenges because the mindset of the people has to be changed to use the products that were not available in the market before. For example, usage of products such as nonwovens for furniture, fabrics for reinforcement in buildings faces high entry barriers is very low in India because the people don't understand the realization and payback of these products and thus stick to the products that have been used traditionally.
The buyers in the B2B value chain are usually aware of the products and constantly look for better options, thus making the Pull model of sales. The focus of the manufacturers tapping the retail consumer segment has to move from Push to Pull.
There are 2 categories of products:-
•Products such as sanitary napkins, baby diapers, which are sold to the retail consumer, demand low pricing and a minimum level of quality. Higher priced products have characteristics such as better aesthetics, comfort etc.
•Products such as geotextiles, reinforcements for buildings, which are used for specific applications and at specific places, place quality as more important parameter than price. For example, if the given geotextile, fails in terms of properties such as separation, reinforcement in coastal areas, then the lower cost will be of no advantage.
Challenges:
Companies that enter the Technical textiles understand the importance of choosing the right product, right technology and right product mix. These parameters have to be ideally decided after thorough research of the Technical textile products – their demand, marketpotential, entry barriers etc.
The combined growth of these sectors will bring about an overall growth of the technical textile industry of India; the most important segments being – Meditech, Mobiltech (Automotive) and Geotech.
Because of the nature of Technical Textiles as being functional and performance oriented fabrics, key success factors such as innovation, marketing define the growth of the industry. Manufacturers invest heavily in R&D both to differentiate themselves from the competition and to create a niche for their products.
Simultaneously, awareness and knowledge about the products have to be imparted to the retail consumer to increase the market as well as for the growth of the industries. In some segments, the retail consumer segment has higher market potential as compared to that of the industrial and institutional in Technical textiles.
At present, the B2C business model faces fierce marketing challenges because the mindset of the people has to be changed to use the products that were not available in the market before. For example, usage of products such as nonwovens for furniture, fabrics for reinforcement in buildings faces high entry barriers is very low in India because the people don't understand the realization and payback of these products and thus stick to the products that have been used traditionally.
The buyers in the B2B value chain are usually aware of the products and constantly look for better options, thus making the Pull model of sales. The focus of the manufacturers tapping the retail consumer segment has to move from Push to Pull.
There are 2 categories of products:-
•Products such as sanitary napkins, baby diapers, which are sold to the retail consumer, demand low pricing and a minimum level of quality. Higher priced products have characteristics such as better aesthetics, comfort etc.
•Products such as geotextiles, reinforcements for buildings, which are used for specific applications and at specific places, place quality as more important parameter than price. For example, if the given geotextile, fails in terms of properties such as separation, reinforcement in coastal areas, then the lower cost will be of no advantage.
Challenges:
Companies that enter the Technical textiles understand the importance of choosing the right product, right technology and right product mix. These parameters have to be ideally decided after thorough research of the Technical textile products – their demand, marketpotential, entry barriers etc.
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
