Home / Knowledge / News / Textiles / “Surat has 60-70% of market share” – Embroidery manufacturer
“Surat has 60-70% of market share” – Embroidery manufacturer
05
May '09
The embroidery industry has now close to nearly 50,000 machines installed in the textile cluster city of Surat. Most of these machines are high tech embroidery machines imported mainly from China and other countries. This industry has been giving the original embroiderers in the city of Kolkatta and Varanasi and surrounding areas, famed for their embroidery on Kolkatta make and Banarasi silk sarees respectively, a run for their money, by grabbing their market shares.

Fibre2fashion spoke to two eminent textile businessmen, Mr Arun Jariwala and Mr Haresh Chavatia to know about the evolution of the embroidery sector, its progress and its future. Mr Chavatia is the Director of Raj Embroidery, which is engaged in the manufacturing and exporting business of all varieties of embroidered fabrics and Mr Jariwala is the Chairman of Federation of Indian Art Silk Weaving Industry (FIASWI),

We started off by asking them the evolution of the embroidery sector in Surat, to which Mr Jariwala said, “Embroidery machines were in Surat even in 1970. Embroidered fabrics of Wintex Mills were very popular, however, jacquard fabrics were also very popular followed by design printing and fashions also change at intervals. Also economic factor also play important role”.

“Actually I am in this business since about only last four years, so I am not able to tell you too much about evolution of this industry, but in these last four years, this industry has grown as much as 8-10 times and is continuing to grow”, said Mr Haresh Chavatia.

Next we asked them the factors responsible for the growth of the sector, to which Mr Chavatia replied by saying, “Surat has a very strong base for growth of the industry. First of all, Surat is main supplier for synthetic fabrics, suit and sarees. Before embroidery industry took off in Surat, saree and dress material manufacturers used to send dyed or plain fabric to Kolkata, Varanasi and other places in India for embroidery work”.

“This cost used to be very high and not every small manufacturer could send fabric material for embroidery work outside Surat. But since the establishment of latest embroidery machines in Surat, it has become affordable and really cheap and now there is no need to send fabrics outside Surat. The embroidery done on machines is faster and design changes can be made with each piece”.

Mr Jariwala though had a completely different view point when he said, “Research in embroidery machines enabled many different items to be used as raw material. Hence many different varieties of embroidery patterns were evolved, leading to an explosive growth of the industry”.

Considering that each machine needs a very high volume of fabrics to feed them daily and there are nearly 50,000 such machines installed in Surat, we then asked them the obvious question as to where they source fabrics in such huge volumes, to which Mr Chavatia replied by saying, “Saree and dress material manufacturers from Surat, Mumbai, Delhi, Kolkatta and other parts of India send their material for embroidery work because of low cost and high productivity”.


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search