Home / Knowledge / News / Textiles / “Surat has 60-70% of market share” – Embroidery manufacturer
“Surat has 60-70% of market share” – Embroidery manufacturer
05
May '09
The embroidery industry has now close to nearly 50,000 machines installed in the textile cluster city of Surat. Most of these machines are high tech embroidery machines imported mainly from China and other countries. This industry has been giving the original embroiderers in the city of Kolkatta and Varanasi and surrounding areas, famed for their embroidery on Kolkatta make and Banarasi silk sarees respectively, a run for their money, by grabbing their market shares.

Fibre2fashion spoke to two eminent textile businessmen, Mr Arun Jariwala and Mr Haresh Chavatia to know about the evolution of the embroidery sector, its progress and its future. Mr Chavatia is the Director of Raj Embroidery, which is engaged in the manufacturing and exporting business of all varieties of embroidered fabrics and Mr Jariwala is the Chairman of Federation of Indian Art Silk Weaving Industry (FIASWI),

We started off by asking them the evolution of the embroidery sector in Surat, to which Mr Jariwala said, “Embroidery machines were in Surat even in 1970. Embroidered fabrics of Wintex Mills were very popular, however, jacquard fabrics were also very popular followed by design printing and fashions also change at intervals. Also economic factor also play important role”.

“Actually I am in this business since about only last four years, so I am not able to tell you too much about evolution of this industry, but in these last four years, this industry has grown as much as 8-10 times and is continuing to grow”, said Mr Haresh Chavatia.

Next we asked them the factors responsible for the growth of the sector, to which Mr Chavatia replied by saying, “Surat has a very strong base for growth of the industry. First of all, Surat is main supplier for synthetic fabrics, suit and sarees. Before embroidery industry took off in Surat, saree and dress material manufacturers used to send dyed or plain fabric to Kolkata, Varanasi and other places in India for embroidery work”.

“This cost used to be very high and not every small manufacturer could send fabric material for embroidery work outside Surat. But since the establishment of latest embroidery machines in Surat, it has become affordable and really cheap and now there is no need to send fabrics outside Surat. The embroidery done on machines is faster and design changes can be made with each piece”.

Mr Jariwala though had a completely different view point when he said, “Research in embroidery machines enabled many different items to be used as raw material. Hence many different varieties of embroidery patterns were evolved, leading to an explosive growth of the industry”.

Considering that each machine needs a very high volume of fabrics to feed them daily and there are nearly 50,000 such machines installed in Surat, we then asked them the obvious question as to where they source fabrics in such huge volumes, to which Mr Chavatia replied by saying, “Saree and dress material manufacturers from Surat, Mumbai, Delhi, Kolkatta and other parts of India send their material for embroidery work because of low cost and high productivity”.


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search