Home / Knowledge / News / Textiles / Wigwam chooses SmartSilver to make Wool Runner socks
Wigwam chooses SmartSilver to make Wool Runner socks
08
May '09
Wigwam, an authentic American brand of socks, has selected SmartSilver antimicrobial additives, developed and produced by NanoHorizons Inc., for several new products in its line.

Wigwam's new Wool Runner socks, specifically designed for running, feature the softness of Merino wool with SmartSilver's outstanding anti-odor protection. The socks are made with special cushioning, moisture management and a seamless toe closure. The socks will be available in a variety of colors for men and women and will launch officially at Outdoor Retailer Summer Market in Salt Lake, Utah.

“SmartSilver is the natural choice to give our socks the excellent anti-odor performance Wigwam consumers expect,” says Bob Chesebro, President of Wigwam Mills, Inc. “Unlike other antimicrobial products, SmartSilver protects wool fibers without inhibiting their inherent functional benefits.Plus SmartSilver's EPA registration and Oeko-Tex approval are right in line with Wigwam's commitment to the environment and to our consumers.”

”SmartSilver antimicrobial additives bind to fibers and won't wash out or wear off for the expected life of the socks,” says Dr. James Delattre, VP Global Marketing at NanoHorizons Inc.
“SmartSilver works for both natural and man-made fibers, integrates easily into the manufacturing process, is compatible with other performance additives and finishes, and has imperceptible impact on the finished product's softness and comfort features.”

“Our new Wool Runner socks give Wigwam consumers the natural comfort of Merino wool enhanced with SmartSilver science to keep them fresh and odor free for the duration,”continues Chesebro. “Now athletes can focus on their experience and not dread taking their shoes off at the end of the day.”

Both Wigwam and SmartSilver will be participating in Outdoor Retailer Summer Market in Salt Lake City, July 21-24.

NanoHorizons Inc

Must ReadView All

Apparel/Garments | On 23rd Mar 2017

European & Asian apparel brands open EBO's in South Korea

Following the success of Japanese brand Uniqlo in the South Korean...

Apparel/Garments | On 23rd Mar 2017

Destination XL reports turnaround in Q4FY17 net income

For the three months ended January 28, 2017, omni channel retailer of ...

Apparel/Garments | On 22nd Mar 2017

Amazon India introduces 'A-Z GST Guide' programme

Amazon India has introduced a programme called 'A-Z GST Guide' to...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search