Home / Knowledge / News / Textiles / Wigwam chooses SmartSilver to make Wool Runner socks
Wigwam chooses SmartSilver to make Wool Runner socks
08
May '09
Wigwam, an authentic American brand of socks, has selected SmartSilver antimicrobial additives, developed and produced by NanoHorizons Inc., for several new products in its line.

Wigwam's new Wool Runner socks, specifically designed for running, feature the softness of Merino wool with SmartSilver's outstanding anti-odor protection. The socks are made with special cushioning, moisture management and a seamless toe closure. The socks will be available in a variety of colors for men and women and will launch officially at Outdoor Retailer Summer Market in Salt Lake, Utah.

“SmartSilver is the natural choice to give our socks the excellent anti-odor performance Wigwam consumers expect,” says Bob Chesebro, President of Wigwam Mills, Inc. “Unlike other antimicrobial products, SmartSilver protects wool fibers without inhibiting their inherent functional benefits.Plus SmartSilver's EPA registration and Oeko-Tex approval are right in line with Wigwam's commitment to the environment and to our consumers.”

”SmartSilver antimicrobial additives bind to fibers and won't wash out or wear off for the expected life of the socks,” says Dr. James Delattre, VP Global Marketing at NanoHorizons Inc.
“SmartSilver works for both natural and man-made fibers, integrates easily into the manufacturing process, is compatible with other performance additives and finishes, and has imperceptible impact on the finished product's softness and comfort features.”

“Our new Wool Runner socks give Wigwam consumers the natural comfort of Merino wool enhanced with SmartSilver science to keep them fresh and odor free for the duration,”continues Chesebro. “Now athletes can focus on their experience and not dread taking their shoes off at the end of the day.”

Both Wigwam and SmartSilver will be participating in Outdoor Retailer Summer Market in Salt Lake City, July 21-24.

NanoHorizons Inc


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

Indian inter-ministerial group to study e-commerce issues

Apparel/Garments | On 19th Apr 2018

Indian inter-ministerial group to study e-commerce issues

The Indian Government has set up an inter-ministerial group to study...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search