Home / Knowledge / News / Textiles / Wigwam chooses SmartSilver to make Wool Runner socks
Wigwam chooses SmartSilver to make Wool Runner socks
08
May '09
Wigwam, an authentic American brand of socks, has selected SmartSilver antimicrobial additives, developed and produced by NanoHorizons Inc., for several new products in its line.

Wigwam's new Wool Runner socks, specifically designed for running, feature the softness of Merino wool with SmartSilver's outstanding anti-odor protection. The socks are made with special cushioning, moisture management and a seamless toe closure. The socks will be available in a variety of colors for men and women and will launch officially at Outdoor Retailer Summer Market in Salt Lake, Utah.

“SmartSilver is the natural choice to give our socks the excellent anti-odor performance Wigwam consumers expect,” says Bob Chesebro, President of Wigwam Mills, Inc. “Unlike other antimicrobial products, SmartSilver protects wool fibers without inhibiting their inherent functional benefits.Plus SmartSilver's EPA registration and Oeko-Tex approval are right in line with Wigwam's commitment to the environment and to our consumers.”

”SmartSilver antimicrobial additives bind to fibers and won't wash out or wear off for the expected life of the socks,” says Dr. James Delattre, VP Global Marketing at NanoHorizons Inc.
“SmartSilver works for both natural and man-made fibers, integrates easily into the manufacturing process, is compatible with other performance additives and finishes, and has imperceptible impact on the finished product's softness and comfort features.”

“Our new Wool Runner socks give Wigwam consumers the natural comfort of Merino wool enhanced with SmartSilver science to keep them fresh and odor free for the duration,”continues Chesebro. “Now athletes can focus on their experience and not dread taking their shoes off at the end of the day.”

Both Wigwam and SmartSilver will be participating in Outdoor Retailer Summer Market in Salt Lake City, July 21-24.

NanoHorizons Inc

Must ReadView All

Textiles | On 22nd May 2017

GST to be biggest achievement of Modi govt: ASSOCHAM

Goods and Services Tax (GST) which is near a roll-out would be the...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Apparel/Garments | On 22nd May 2017

Retailers ask Congress not to go for consumption tax

The National Retail Federation has asked US Congress to focus on...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search