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Textile industry needs design & technology interface
12
May '09
Indian textile industry is at crossroads today and apprehensions are many. Closure of mills is the worst dilemma facing many.But this fear encompasses many of the textile producing countries.

Business environment is becoming global, and textile consumption is witnessing a declining trend in most of the markets and many companies suffer financial difficulties.

To survive the crisis, companies are attempting for strategies like expanding their technologies, cost cutting, brand building, and innovation in marketing methods etc. A

s the focus is shifted from the traditional craft base to production oriented industry, achieving greater productivity becomes the main focus.

More productivity and market forces start placing more emphasis on quality and frequently the industry met this demand.

With the span of time, competition grew and the industry evolved to become more market driven today and even that is not sufficient for a sustainable growth.

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Fibre2fashion News Desk - India

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