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'Textile with great tactile feel to be used in interior spaces' - Martina Starke from BMW
May '09
The American University in Dubai (AUD) in collaboration with AGMC, the exclusive importer of BMW Group cars in Dubai, Sharjah and the Northern Emirates, hosted Ms. Martina Starke, Head of BMW Individual Design from Munich, Germany. BMW Individual is the division that enables customers to personalise a BMW vehicle with bespoke colour and trim combinations created exclusively for each customer.

AUD students from the Visual Communication and Interior Design departments, along with students in Engineering and Business, had the opportunity to meet Ms. Starke who spoke of her personal experience at BMW Design. The students were very curious about how designers and engineers at BMW interact and what different kinds of careers are available in the design division at BMW.

Ms. Starke shared deep insights on BMW's unique design philosophy and design process. BMW operates with an international team, gaining knowledge from their diverse backgrounds. This global approach of feeding back insights from its international design sites, including the studios of BMW Group DesignworksUSA in Los Angeles, Munich and Singapore, is integral to its unique expression of taste in car design. The ongoing exchange of ideas between all studios provides BMW with a unique set of perspectives on complex topics and help shape the process of the projects from scribble to production.

Furthermore, Ms. Starke shared her particular passion for materials and textiles by describing for example the process of transforming natural materials into a textile with great tactile feel and appearance that can be used in interior spaces. She drew her own recent projects and explained some of her more recent work on colour and material design for models such as the new BMW 7 Series, as well as the BMW Concept CS.

Martina Starke said:
“It was a great honour for me personally to visit AUD. I believe it was a platform that enabled the students to gain an insight and understanding into BMW Design. The aim was not only to share information on the process involved, but leave them with inspiration that will hopefully help them in the pursuit of their individual career path in the field of design.”

AUD's mission is to prepare students for successful careers, based on imparting a combination of theoretical knowledge and technical skills. Organising lectures such as these, with prominent people like Ms. Starke greatly aligns perfectly with the university's mission. Students from different majors were able to acquire explicit knowledge during the lecture, a valuable experience for them.

Martina Starke started her profession as a textile pattern maker, where she first explored her great passion for materials and textiles. Before joining BMW, Martina's experience included four years in developing carpets and home furnishing textiles for European markets.

She joined BMW as a colour, material and seam pattern designer. Three years later, Martina took over the position of colour & material project manager, her first lead project being the development of the BMW 3 Series Coupe and Convertible (1998) colour and material options.

BMW Group

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