Home textiles market on highly potential growth curve

27 May '09

8 min read

Moving ahead, we then asked them whether the Indian home textiles market had matured as much as the western ones in terms of product offerings, to which Mr Garg explained by saying, “There is immense scope for home textile exports from India, but only if, we can manufacture the right products. Many companies are expanding in the basic home products like bed linen and terry towels. Other product segments like upholstery, curtains, furnishings, etc are not really getting that much attention. The going is good now, but competition from China is very strong. India should focus on high value items, in which China does not operate and home textiles are attracting a number of foreign companies too”.

“Amid growing international competitiveness, the reasons for India's success are not hard to find as apart from China, no other country can match the size, depth, spread and competitiveness of the Indian textile and apparel industry as India has a complete supply chain, from a vast raw material supply to high quality finished products, with labour costs among the lowest in the world along with which Indian firms offer experience, entrepreneurship and design skills which Chinese firms find hard to match”, he ended by saying.

The spokesperson from Maspar replied with a big 'No', but added by saying that, “It is at an evolving stage and it will take time to mature to international levels. Brands like Mascara have in-depth offering in western countries and we are selling there for the last 40 odd years and doing the same here, but still the marketing here is small, when compared to Western countries and to reach levels of western countries, it will take some time for the Indian market”.

In concluding the interview we asked them to list the impediments in expanding in Indian markets and how they expect to overcome them, to which the spokesperson from Maspar replied by saying, “There is a need to educate on how to use the modern products made from textiles, exposing and creating the need to live in a certain way beyond bed sheets, pillow & quilts along with which the consumer needs to be informed on new age textile products”.

He concluded by saying, “Also economics play a major if you were to compare with western countries, where the economy has grown in last 100 odd yrs and in India it has just started to grow, so until unless the over all proposition does not grow it is hard to have big textile market, but yes, one can emerge in a certain segment but not pan India”.

“Yes, as everyone knows, Indian economy is much strong than any other country and there is a huge potential for every player, either domestic or international players. Now we are continuous seeing 100 percent growth rate in Maishaa. In India if you have good design, nice fabrics and best possible price, your brand become stronger and stronger and we are expecting very good response from the consumers”, Mr Garg replied by saying.