Home / Knowledge / News / Textiles / Designer introduces exclusive collection for Target this summer
Designer introduces exclusive collection for Target this summer
04
Jun '09
Beginning this June, Target launches Dror for Target, an exclusive limited-edition collection that includes bedding, decorative accessories and stationery. Target is committed to enlisting fresh and new designers that create stylish yet affordable products for every room in the home. Dror Benshetrit, known for his multi-functional design, will bring his space-saving innovations to his new limited-edition collection for Target.

Dror for Target features a variety of products, including comforters, quilts, sheets and tapestries in elegant shades of brown, raspberry, plum and aqua with textures and patterns that are destined for mixing and matching. The decorative accessories selection includes removable wall decals, a clock, lamps, a side table and a nesting bookcase. Stationery items include file folders, sketchbook and mini composition books that are emblazoned with modern graphics. Many products collapse, fold away or serve multiple functions, making them ideal for city dwellers, college students or anyone looking to maximize space on a tight budget.

"Target continues to provide smart living storage solutions that add graphic appeal to the home," said Gina Sprenger, senior vice president of Merchandising, Target. "The Dror for Target collection is another example of how Target delivers on our brand promise, Expect More. Pay Less."

Benshetrit established his multidisciplinary design practice, Dror, in 2002 with the intent of "bringing poetry to function." Benshetrit is known for creating functional objects that are enhanced by an artist's eye. His designs are intuitive, easy to use and imbued with a lighthearted spirit that brings an element of joy to everyday tasks.

"I design all of my work to evoke emotion and inspire well being," said Benshetrit. "Not only are these products wonderfully practical, they're engineered to create a spark of energy in the lives of their owners."

The collection ranges for mini composition books to for the nesting bookshelf. Benshetrit's goal in creating this collection for Target is to help guests organize more with less by emphasizing the concepts of utility and multi-function. The products work in a variety of room settings, from home offices to bedrooms, and many perform more than one task. Bookcases can be stacked and grouped for unlimited storage options, and each four-shelf unit can disassemble into a compact bundle for easy transport. And textured & patterned quilts and throw pillows are double-sided, providing twice the decorating power.

Target Corporation


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search