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Himachal made carpets misusing Kashmir's reputation
Jun '09
Lack of trade marks and a geographical indicator of Kashmiri carpets is affecting the carpet business as carpets manufactured in Himachal Pradesh are being sold as Kashmiri products, since Kashmiri carpets enjoys a significant status in the world rugs market.

The absence of a distinct identification mark gives scope to the people to conduct manipulations as the unfair practice of selling Himachal made carpets under Kashmir brand has been going on since a couple of years.

The Kashmir carpets industry, which directly employs more than one lakh people and has an annual turn over of more than Rs. 1000 crores, will soon be ruined if such kind of frauds continue further, warned experts.

In this regard, Kashmir Chamber of Commerce and Industry (KCCI) will soon develop its trade mark, which will certify Kashmir made carpets, and the government of India has authorized KCCI for providing certificate of origin to Kashmiri handicrafts.

To commence the certification process KCCI will take help from artists and experts. According to experts, a proposal for labeling and certification of Kashmiri carpets has been sent to the central government. This labeling and certification would protect the Kashmiri carpet industry to some extent, expects experts.

Fibre2fashion News Desk - India

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