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Dow Corning creates silicone industry's largest online portal
12 Jun '09
4 min read
Using an online business model makes efficient use of a customer's time, allowing them to place an order when and where it's convenient for them, with immediate confirmation of price, quantity, and ship date.
“We believe the changes we are making are additionally important for companies in emerging geographies whether they are indigenous to the country or looking to expand into those regions,” Bausch added.
The expanded online capabilities are part of a process begun in 2002 when Dow Corning introduced a two-brand strategy - focusing the Dow Corning brand on full service and solutions offerings for customers who want innovation, customization and expertise in addition to a portfolio of high quality products. The XIAMETER brand was developed with a focus on customers whose purchasing decisions were driven by the needs for efficiency and high quality products without additional services.
“The global drive to find greater efficiencies in business through a web-enabled business model helps maximize productivity and reduces human error, while keeping costs competitive for our customers,” said Bausch. “While it's important for companies to seek out efficiencies given the current state of the global economy, the enhanced XIAMETER business model will equally benefit them when the recovery comes.”
“We believe the changes we are making are additionally important for companies in emerging geographies whether they are indigenous to the country or looking to expand into those regions,” Bausch added.
The expanded online capabilities are part of a process begun in 2002 when Dow Corning introduced a two-brand strategy - focusing the Dow Corning brand on full service and solutions offerings for customers who want innovation, customization and expertise in addition to a portfolio of high quality products. The XIAMETER brand was developed with a focus on customers whose purchasing decisions were driven by the needs for efficiency and high quality products without additional services.
“The global drive to find greater efficiencies in business through a web-enabled business model helps maximize productivity and reduces human error, while keeping costs competitive for our customers,” said Bausch. “While it's important for companies to seek out efficiencies given the current state of the global economy, the enhanced XIAMETER business model will equally benefit them when the recovery comes.”
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