Home / Knowledge / News / Textiles / BASF reorganizes its petrochemicals division
BASF reorganizes its petrochemicals division
Jul '09
BASF reorganizes its Petrochemicals division effective July 1, 2009. The future organization consists of four (formerly six) business units. The optimized organizational structures will lead to higher efficiency and effectiveness and will open up potentials to even better serve customers´ needs.

Customers will benefit from a reduced number of interfaces and a broader portfolio of the respective business units. The new clustering of businesses also comes along with new business opportunities as well as synergy effects out of the BASF Verbund.

“We aim to focus even more closely on our customers within their respective regional markets and enhance efficiency and flexibility at the same time”, said Dr. Albert Heuser, President Petrochemicals division. “We want to strengthen the responsibility of the regions considerably this is why we chose to reorganize our division in four regional business units.”

The new organizational setup is based on a thorough analysis of the market and economic situation, which has fundamentally changed over the last years. Exemplary for this change are the important BASF investments in Nanjing (China) and Port Arthur (USA).

The details of the reorganization are as follows:
• The new business unit Basic Petrochemicals Europe, headed by Dr. Uwe Kirchgäßner, comprises the businesses for cracker products and industrial gases as well as alkylene oxides and glycols in Europe. This reflects a focus on the ethylene based value chain.

• The businesses for acrylics as well as alcohols, solvents & plasticizers in Europe will be consolidated in the new business unit Industrial Petrochemicals Europe, headed by Dr. Detlef Kratz. This reflects a focus on the propylene and raffinate based value chain.

• All businesses of the Petrochemicals division in North America will be consolidated in the business unit Petrochemicals North America, headed by Peter Cella.

• All businesses of the Petrochemicals division in Asia Pacific will be consolidated in the business unit Petrochemicals Asia Pacific headed by Sanjeev Gandhi.


Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search