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Success of Zibo Yinshilai Textiles rests on three principles
Jul '09
Zibo Yinshilai Textile Co Ltd., a division of the multifaceted Yinshilai Group, was established in 2000 and is a high-tech textiles company with operations spread across spinning, weaving, dyeing and finishing of top quality cotton and man-made fabrics. It has advanced machinery which includes 200,000 spindles in spinning, 1,200 sets of air-jet looms and water-jet looms and 128 sets of electronic jacquard looms.

The annual production capacity of the company is 12,000 tons of yarn, 85 million meters of fabrics and 100 million meters of dyeing & finishing fabrics. It is also a recipient of the 'Users Trust' honors instituted by China Cotton Textile Industry Association and China Knitting Industry Association and also has to its credit the, ISO-9000 and ISO-14000 certificates, amongst many other certifications.

To know more about the company, Fibre2fashion spoke to Mr Frank Wang, Manager of the International Trading Business at Zibo Yinshilai Textiles. We began by asking him about the current situation in China, to which he said, “It's hard for exports this year, because the international economic outlook is not good and import volumes have fallen drastically”.

He added by saying that, “But the situation is good in the domestic markets as they are expanding and it is especially good in the apparel business. Slowly the overseas situation is also improving and currently home textiles market is better than apparels since it's the slow business season for apparels, but a busy business season for home textiles”.

China is a giant in textile & apparel industries and amidst so many players in the industry, how does Zibo maintain its lead and market share to which he replied by saying that, “Company's products are well accepted in the markets as it has adopted three main principles; good quality, good service and correct pricing, which has helped it to grow in a steady manner”.

Next we asked him to comment on the future trends of cotton as his company is a predominant cotton based unit and to list out their overseas markets, to which he said, “The cotton will appreciate again and this can be seen from the gradually improving situation of the cotton markets in the first half of the current year. Our main overseas markets are USA, Canada, Europe, Middle East and Southeast Asia”.

Fibre2fashion News Desk - India

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