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New technologies to make batik products competitive
03
Aug '09
The traditional way of batik making needs a blend of innovative technology and new trends to enhance production and to manufacture competitive goods, said the Prime Minister's wife Mrs. Datin Seri Rosmah Mansor.

The traditional method could not meet the requirements of current market trend. Hence the textile and craft industry people must adopt new printing techniques, which could ensure faster production and better returns.

Batik production is a lengthy process and the materials used in it are too expensive, which results in lack of competitiveness and difficult to market in overseas countries, said Mrs. Rosmah.

Though traditionally produced batiks are exclusive, use of modern technology would not make the products to loose originality and quality. Even though batik production started back in the 19th century it still is a micro industry in the country, said Mrs. Rosmah.

The industry has vast potential and tremendous scope for growth but still more than 86 percent of batik producers in the country are below the micro industry level. However, in past few years the industry has seen a positive growth.

According to the statistics, sales of the batik products increased to RM73 million in 2007 compared to RM61 million 2004 and there are about 1,897 batik producers in the country.

Fibre2fashion News Desk - India

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