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Promotional campaign for Tunisia's rich carpet art
Aug '09
Tunisia has been recognized for its carpet weaving crafts, since long. In order to promote these carpets, a promotional campaign has been launched by the National Handicrafts Board (ONA) and National Federation of Handicrafts to sensitize the people to buy Tunisian rugs.

This national level promotional campaign was started on August 10 and will continue till September 10 with the participation of 200 carpet-makers, sellers and specialized groups. The event has been organized pertinently during the tourist season coinciding with the homecoming of the Tunisian expatriates.

Berber carpets such as Klims and Megoums as well as world renowned Kairouan carpets along with silk carpets will be sold at a discount of up to 35 percent in this period.

A large promotional media campaign has also been launched by broadcasting TV advertising spots, handling out brochures and publicizing, information on what to buy and where to buy carpets, in newspapers and internet sites.

In a bid to attract buyers towards handicraft items, the National Handicraft Board (ONA) has opened 4 sale centres in Tunis (ElOmrane), Nabeul, Djebra and Kairouan at ONA's various headquarters, for the first time.

Quality controlled Tunisian carpets are sold with the labels indicating dimensions, date of fabrication even with the technical components and number of threads.

Fibre2fashion News Desk - India

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