Home / Knowledge / News / Textiles / PWC calls for more focus on producing quality wool
PWC calls for more focus on producing quality wool
01
Sep '09
The PrimaryWool Cooperative(PWC) is asking farmers to "keep the faith" in response to yesterday's announcement of the' no' vote for the wool levy.

"Growers need to continue to produce quality wool as the world is increasingly demanding that the products that are in their homes are made of natural and sustainable products. We are on the cusp of the revival of wool and to walk away now would be foolhardy,” says Cooperative Director Bay de Lautour.

PWC claims that the research undertaken in the United States as a part of the Elders PrimaryWool Just Shorn TM strategy (which is half owned by PWC) clearly shows that people are willing to pay more to know that their product is safe and where it came from.

"Wool is a wonderful product which makes the best carpet - one that is sustainable, natural and beautiful but is also flame retardant and has a range of other health benefits. The Just Shorn programme, that we are part of, is designed to educate consumers' of these traits so that they won't even consider putting synthetic in their homes."

"This vote clearly indicates that farmers do not support past programmes including the concept of their marketing money going to one commercial entity," said de Lautour, "We agree with them. We urged farmers to vote against the proposal to ensure that levy money is spent in a targeted and fair way to ensure that all that contribute to it receive the benefits."PWC is concerned that their campaign against the levy may see the end of other non-marketing related programmes, and looks forward to working with Meat & Wool to see whether Elders or PWC can continue to offer any of those programmes.

"We are pleased that this difficult time is now behind us and are looking firmly to the future," said de Lautour. "Clearly wool growers believe that it is time for a change in how things are done, to do this we need to clear the air, take stock and then undertake a well researched and market driven strategy, if New Zealand is to continue being renowned for its quality strong wool."

Primary Wool Cooperative Limited (PWC) was formed by a group of local farmers in 1974 to increase the returns for wool growers. Over the ensuing 35 years, membership has grown to over 800 and significant investment and involvement has been made in the NZ wool industry. The proven grower owned and controlled cooperative structure remains paramount. PWC has a 50% shareholding in Elders Primary Wool (EPW).

PrimaryWool Cooperative (PWC)


Must ReadView All

May 31 deadline for registration of chemicals under REACH

Textiles | On 23rd May 2018

May 31 deadline for registration of chemicals under REACH

May 31 is the final deadline for companies to register all chemicals...

US cotton production projected to decline in 2018: USDA

Textiles | On 23rd May 2018

US cotton production projected to decline in 2018: USDA

US cotton production is forecast at 19.5 million bales, nearly 7 per...

Pakistan's textile exports up 8.13% in July-April FY18

Textiles | On 23rd May 2018

Pakistan's textile exports up 8.13% in July-April FY18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search