Home / Knowledge / News / Textiles / INVISTA continues to make a splash at Mode City
INVISTA continues to make a splash at Mode City
07
Sep '09
INVISTA exhibits its latest intimate apparel and swimwear innovations featuring LYCRA2.0 garment technology and Xtra Life LYCRA fibre at the Mode City fair in Paris.

Displaying prototypes of intimate apparel garments made by world-class intimate producers Regina Miracle and MAS Holdings, all garments showcased will have incorporated INVISTA's most recent innovation in the intimate apparel world - LYCRA2.0 garment technology. Also profiled at the prestigious event will be Willy Hermann's collection of Superfine fabrics using LYCRAXtra Fine Collection fibre and bonded with LYCRA 2.0 tape.

In addition to the prototypes on display, latest commercial adoptions of swimwear made with Black Xtra Life LYCRA, Xtra Life LYCRA and LYCRA fibres will be showcased on garment rails. Alongside will also be intimate apparel collections made with LYCRA Black, LYCRA Xtra Fine Collection and LYCRA fibres as well as LYCRA fresh FXfabric.

Consumer survey results
Since its introduction to the market last year, LYCRA 2.0 garment technology has generated excitement and positive reviews from consumers and brands alike. A dynamic reader study conducted in 2009 by a leading women's lifestyle magazine involved 185 U.S. women who trialed the Cacique Back Smoothing Bra, exclusively by Lane Bryant, with LYCRA 2.0 garment technology.

The study demonstrated that 80 percent of the respondents rated their overall satisfaction as “excellent” or “good”, and 87 percent rated their satisfaction with the bra's overall style and appearance as “excellent” or “good”. When told that the bra uses LYCRA2.0 garment technology, 86 percent of respondents had a “very positive” or “positive” opinion about LYCRA 2.0 garment technology.

“It's exciting to watch consumers and brands discover the inherent benefits in garments with our LYCRA2.0 garment technology,” said Ninabeth Sowell, global marketing director of intimate apparel and swimwear segment for INVISTA. “It's also encouraging to see that consumers continue to recognize the added benefits that LYCRA fibre brings to a product.”

LYCRA 2.0 garment technology
LYCRA 2.0 garment technology uses heat-activated bonding techniques to enable the creation of stitch-free garments that combine sleek, smooth aesthetics with the LYCRAfibre brand promise of comfort, lasting fit and freedom of movement. Now, INVISTA is offering this innovative technology in a family of three distinct products:

• LYCRA2.0 tape T070 is designed with power and recovery suitable to replace narrow elastics
• LYCRA2.0 tape B040 is designed with the power and recovery for smooth, non-buckling seams. (Both are new products that bond at low activation temperatures, which can reduce the chance of fabric overexposure to heat and can potentially reduce energy usage.)
• LYCRA2.0 film H020 is designed for wide applications where the customer can “cut to shape”, for garments requiring large areas of coverage or curved and custom-sized areas.


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search