Home / Knowledge / News / Textiles / Tempur-Pedic calls on consumers to tell brand story
Tempur-Pedic calls on consumers to tell brand story
06
Oct '09
Tempur-Pedic International Inc., the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, unveiled a new marketing campaign developed to broaden the company's appeal by focusing on its greatest asset: its satisfied and passionate owners, 92 percent of whom recommend the Tempur-Pedic brand to family, friends and co-workers.

The campaign utilizes the tagline "The most highly recommended bed in America" and encourages consumers to ask any of the four million U.S. Tempur-Pedic owners, who on average recommend their Tempur-Pedic mattress to fourteen people within the first year of ownership, about their experience. The campaign is a reflection of the consumer satisfaction Tempur-Pedic products deliver in the areas of comfort, support, and superior quality sleep.

"Customer experience and satisfaction are the driving forces behind everything we do at Tempur-Pedic, so it is only fitting that our marketing strategy reflects the strong, positive feelings of our loyal owners," Rick Anderson, president of Tempur-Pedic North America, said. "This new campaign revolutionizes the company-consumer dialog by encouraging prospective owners to seek the opinions of current owners before they buy. We are extremely confident that our current owners will strongly endorse our products and that this contemporary approach to word-of-mouth communication will drive purchase consideration."

The campaign marks the culmination of months of exhaustive consumer and industry research, studying consumer buying and social media usage habits as well as understanding the retail buying experience. The new advertising begins airing in October. In addition to television and print, the new campaign will be reflected across all other marketing efforts, including radio, retail, direct to consumer, internet and social media.

Tempur-Pedic International Inc


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search