Home / Knowledge / News / Textiles / Tempur-Pedic calls on consumers to tell brand story
Tempur-Pedic calls on consumers to tell brand story
06
Oct '09
Tempur-Pedic International Inc., the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, unveiled a new marketing campaign developed to broaden the company's appeal by focusing on its greatest asset: its satisfied and passionate owners, 92 percent of whom recommend the Tempur-Pedic brand to family, friends and co-workers.

The campaign utilizes the tagline "The most highly recommended bed in America" and encourages consumers to ask any of the four million U.S. Tempur-Pedic owners, who on average recommend their Tempur-Pedic mattress to fourteen people within the first year of ownership, about their experience. The campaign is a reflection of the consumer satisfaction Tempur-Pedic products deliver in the areas of comfort, support, and superior quality sleep.

"Customer experience and satisfaction are the driving forces behind everything we do at Tempur-Pedic, so it is only fitting that our marketing strategy reflects the strong, positive feelings of our loyal owners," Rick Anderson, president of Tempur-Pedic North America, said. "This new campaign revolutionizes the company-consumer dialog by encouraging prospective owners to seek the opinions of current owners before they buy. We are extremely confident that our current owners will strongly endorse our products and that this contemporary approach to word-of-mouth communication will drive purchase consideration."

The campaign marks the culmination of months of exhaustive consumer and industry research, studying consumer buying and social media usage habits as well as understanding the retail buying experience. The new advertising begins airing in October. In addition to television and print, the new campaign will be reflected across all other marketing efforts, including radio, retail, direct to consumer, internet and social media.

Tempur-Pedic International Inc

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search