Canada : Home Outfitters to produce Linens 'N Things branded goods

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Home Outfitters to produce Linens 'N Things branded goods

10
Oct '09

Linens 'N Things announced it has signed a license agreement with Home Outfitters, a division of Hudson's Bay Company and one of Canada's largest home goods retailers, under which a special line of Linens 'N Things branded home goods will be produced and exclusively sold at Home Outfitters in Canada. The agreement, which includes a broad range of bed and bath, home decor as well as seasonal products, extends through 2016 and is projected to generate in excess of $100M in retail sales over the term.

The high quality affordable home goods will premier in all 69 Home Outfitters locations beginning in the spring of 2010. "We intend to build on and cultivate the vast following of the Linens 'N Things brand in Canada," said Kerry Mader, Senior Vice President of Hudson's Bay Company. "As a highly recognized and trusted brand it will provide a quality and fashionable alternative ideally suited for our customers."

The licensee agreement marks the re-emergence of the Linens 'N' Things brand at store level since launching a popular on line shopping destination www.lnt.com early this year. Linens 'N Things has built an enormous customer following throughout its 34-year history and is recognized as one of the top two home brands in North America.

"This partnership marks a huge step toward returning the iconic brand to retail stores," said Jamie Salter and echoed by Stephen Miller, Co-CEOs of Linens 'N Things, "Our expansive assortment at Home Outfitters creates a launching pad from which we can expand Linens 'N Things branded goods into other markets, including the United States."

The first Linens 'N Things store opened in 1975 in West Orange, New Jersey offering high-end linens at discount prices. Since then, an expanding customer base helped Linens 'N Things grow to become the second largest specialty retailer of home furnishings and decorative accessories in North America. In February 2009, Linens 'N Things became part of the Gordon Brothers Brands and Hilco Consumer Capital family of retail properties.

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