Home / Knowledge / News / Textiles / Now you can take a move with Lycra Fusion fibre
Now you can take a move with Lycra Fusion fibre
14
Oct '09
INVISTA, one of the world's largest integrated producers of fibres and polymers and the owner of the LYCRA fibre brand, launched a new technology to the trade at its international LYCRA fibre MOVES event in Verona on 8th October. The innovation promises to push boundaries with the legwear industry and design world.

The LYCRA fibre MOVES event welcomed over 300 key players from 24 countries worldwide to celebrate the launch of LYCRA Fusion fibre. Developing technologies that ultimately respond to consumer needs is fundamental to driving the hosiery sector and LYCRA Fusion fibre offers a solution to problems encountered by many consumers. 'Ladders' in hosiery – an abrasion on the surface of hosiery which breaks the knit – is a common occurrence and the introduction of INVISTA's latest innovation is expected to set a new benchmark in textiles for apparel applications.

LYCRA Fusion fibre
LYCRA Fusion fibre is based on a new patent-pending technology. This bi-component technology delivers fusibility with superior stress-strain performance functions helping to prevent runs whilst maintaining stretch and recovery benefits that are essential to the brand's rich heritage.

LYCRA Fusion fibre:

• Helps make hosiery ladder resistant
• Improves the durability and wear life of legwear
• Delivers exceptional fit and maintains shape retention
• Can be adopted by hosiery makers on commercial machines and processes
• Provides a uniform appearance to hosiery
• Will be available from key brands next year

The launch will be supported by a new LYCRA fibre brand campaign developed by maria Werbeagentur GmbH and photographed by Stephan Abry. A lady wearing LYCRA Fusion fibre hosiery is surrounded by the motives “cactus” and “thorn roses” which represent beautiful natural scenery yet a potentially dangerous one. Denise Sakuma, segment director for legwear at INVISTA says: “We want to communicate this innovation beyond its performance of helping to prevent runs in hosiery, and bring it to an emotional level that directs a message to women: dangers are out there, yet they can feel confident and fearless thanks to LYCRA Fusion fiber benefits”.

LYCRA Fusion fibre hosiery is readily available in Spain starting this month and will be on-shelf in the UK from December 2009.

LYCRA fibre MOVES
The LYCRA fibre MOVES forum introduced key speakers that were chosen specifically by INVISTA for their pioneering roles within their field. The lectures and sessions discussed topics fundamental to the changing face of businesses and presented valuable insights. Attendees gained a deeper understanding about the economic and financial outlook, the modern-day consumer, industry market and technology insights, the power of social media on purchasing decisions, latest innovations and sustainability efforts, extending the valuable learning curve the event provided.

Serge Vigouroux, ExecutiveVice President, Marketing Business at INVISTA said, “Launching an innovation and hosting a high profile event during this tough economic climate demonstrates INVISTA's commitment to supporting the industry. The launch of LYCRA Fusion fibre is set to lead the way in providing consumers with practical answers to their everyday needs and we are delighted to be giving women a helping hand in saying goodbye to ladders in hosiery. The investment behind the event in Verona has been significant. However, bringing together the industry's movers and shakers and presenting insightful learnings has ensured that the event has become a global success”.


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search