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Now you can take a move with Lycra Fusion fibre
14 Oct '09
4 min read
INVISTA showcased an exhibition that culminated in a well-attended Gala dinner which was dedicated to celebrating 50 years of value and partnership associated to the LYCRA fibre brand and the hosiery industry. Guests were guided through the decades from 1959 till 2009 with bespoke still and live displays reminiscent of each fashion era. Hosiery products from key brands and retailers were prominently featured in each decade's display. The black tie evening perfectly combined fifty years of the LYCRA fibre brand history with new forward-thinking innovations.
During the dinner, David Trerotola, President of Apparel Business at INVISTA awarded Mr. Nerino Grassi, President of Golden Lady Company, for 40 years of outstanding contribution to the development of the legwear industry. This recognition was acclaimed by all guests. Attendees were then treated to artistic performances that united a touch of opera singing, metal music, ballet and freestyle dance.
Exemplifying the positive response from participants, expert speaker Richard Medley, Managing Director from communications specialists Publicis Consultants UK, said: “INVISTA took the celebration of fifty years of the LYCRA fibre brand, the launch of its new technology and insightful speaker forums and showed the world the power of brand partnerships. The two-day event thoroughly embraced innovation and showed attendees the best way to respond to their consumer needs and experiences.”
The “LYCRA fibre MOVES” event was hosted in partnership with The Hosiery Association (USA), Lonati and Santoni (who hosted their 'open house' from October 8th till 10th) and Centro Servizi Calza. The BCC Castel Goffredo bank was a major sponsor of the “50 years of value and partnership” exhibition.
During the dinner, David Trerotola, President of Apparel Business at INVISTA awarded Mr. Nerino Grassi, President of Golden Lady Company, for 40 years of outstanding contribution to the development of the legwear industry. This recognition was acclaimed by all guests. Attendees were then treated to artistic performances that united a touch of opera singing, metal music, ballet and freestyle dance.
Exemplifying the positive response from participants, expert speaker Richard Medley, Managing Director from communications specialists Publicis Consultants UK, said: “INVISTA took the celebration of fifty years of the LYCRA fibre brand, the launch of its new technology and insightful speaker forums and showed the world the power of brand partnerships. The two-day event thoroughly embraced innovation and showed attendees the best way to respond to their consumer needs and experiences.”
The “LYCRA fibre MOVES” event was hosted in partnership with The Hosiery Association (USA), Lonati and Santoni (who hosted their 'open house' from October 8th till 10th) and Centro Servizi Calza. The BCC Castel Goffredo bank was a major sponsor of the “50 years of value and partnership” exhibition.
INVISTA
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