TEXPROCIL to organize 'Brand India' in Australia

14 Oct '09

3 min read

The advantages behind sourcing Textiles, Interiors and Fashion Clothing and doing serious business with India will be unveiled at the upcoming Brand India Trade Fair which will take place in Melbourne on 12 & 13 November and Sydney on 16 & 17 November 2009 at the Exhibition and Convention Centre's.

Brand India Trade Show Venues and Dates
Melbourne Exhibition & Convention Centre, 12th & 13th November 2009
Sydney Convention Centre, Darling Harbour,16th & 17th November 2009

The inaugural event will provide the Australian fashion and interiors industry with a rich source of premium quality product from some of the best textile manufacturers and exporters in India including: Alok Industries, Vijayeshwari Textiles, Premier Finelinen, Morarjee Textiles, Dicitex Decor Exports, plus offer informative seminars, interactive meetings and expert advice on establishing and maintaining successful and mutually beneficial business relationships.

The combined fashion and textiles show is being organized by the Cotton Textiles Export Promotion Council of India (TEXPROCIL) sponsored by the Government of India, of which only high quality, reliable manufacturers are invited to participate.

“India is currently the single largest global producer of Organic Cotton and Jute; second largest global producer of Cotton fibre, Silk yarn and Man Made Fibre,” said Mr V. S. Velayutham,Chairman, Texprocil.“We want Australia to tap into this great textile powerhouse.”

With Australia importing US$ 6165 million in textile and clothing products globally in 2008,imports from India amounted to only US$ 201 million (or 3.26%). “Brand India's aim is to showcase and re-acquaint the Australian textile, fashion and design industry to what India now has to offer in terms of creativity, quality, variety and flexibility,” said Mr V. S. Velayutham.

In recent years India has become one of the preferred sourcing destinations to most of the leading Brands worldwide: Major chain stores, such as, IKEA, Macys, Woolworths, ESPRIT, GAP, H&M, Marks & Spencer, Wal-Mart, Adidas, JC Penny and Tesco have established sourcing offices in India and are buying vast quantities of Indian Textile & Clothing.

Australia is the fifth stop on the India textile and clothing trade fair calendar with South Africa, Japan, Brazil & Argentina all staging similar successful events. On show at Brand India will be India's finest:

- Textiles for fashion and interiors including:Organic Cotton, Cotton, Silk, Wool and Man-Made Fibres raw material to suit the requirements of the Australian textile and clothing manufacturing industry

- Home fashion products from: bed, bath, table and kitchen linen to rugs, upholstery and accessories

- Fashion apparel including: woven and knitted womenswear, menswear, childrenswear, bridal collection and accessories

The trade fair will include daily fashion parades showcasing trade fair participants designed and produced garments and textiles.The runway shows will also feature a collection designed by one of Australia's leading young designers Juli Grbac, winner of Project Runway Australia 2008, who will travel to India in September to meet with local producers and select fabrics for the show.

“I am delighted to be travelling to India to source fine cotton, exquisite silks, hand beading and embroidery from India's best textile producers that will allow me to create a stunning runway collection,” said Ms Grbac. “Working with Brand India is such a unique opportunity.”

Cotton Textiles Export Promotion Council of India (TEXPROCIL)

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