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Webcast of Valley Forge Fabrics' sustainability strategy with MindClick
14
Oct '09
HydroPoint Data Systems Inc., provider of the WeatherTRAK Smart Water Management solution, announced the next webcast in its Educational Series. The 360° Approach to Sustainability webcast presents a case study in achieving long-term sustainable growth. The program will shed light on how companies can fully assess their real-world sustainability performance and follow a roadmap to simultaneously deliver on “green” objectives while they reduce costs and achieve operational efficiencies. The live webcast event, hosted by HydroPoint and featuring MindClick SGM and Valley Forge Fabrics, takes place Friday, October 16 at 11:00 a.m. PT.

Instead of settling for a traditional evaluation of energy, water and waste indicators that don't include initiatives to improve overall corporate performance, Valley Forge Fabrics chose to undertake a comprehensive assessment of its sustainability efforts. They turned to MindClick SGM for a 360° Sustainability Audit to measure the relative sustainability performance of its operations along with the green profile of the brand, employees and target market. MindClick SGM developed a Sustainability Scorecard™ unique to Valley Forge Fabrics to drive business growth, product development and to promote acceptance, understanding and adoption of sustainability in the hospitality industry. It also identified ways to highlight Valley Forge Fabrics' accomplishments to strengthen industry leadership.

Valley Forge Fabrics, the leading sustainable textile source for the hospitality and lodging industry, is already known for delivering the highest quality service and value to the industry. The company sought to further improve its efforts by establishing transparent, ongoing sustainability performance measurement.

“Valley Forge Fabrics received a thorough evaluation of their organization's sustainability performance relative to leading standards, industry practices and stakeholder expectations,” said JoAnna Abrams, managing partner at MindClick SGM. “Our Sustainability Scorecard has provided critical insights to bolster brand performance, increase stakeholder engagement, drive growth and increase ROI.”

Studies show companies that embed sustainability into their strategic plans outperform their competitors, reduce operating costs and improve employee morale. In addition to incorporating the most meaningful traditional green standards, the Sustainability Scorecard™ quantifies corporate sustainability efforts along with employee engagement and customer feedback to position companies for long-term growth.

“From the moment we opened our doors, we've vowed to provide the highest quality fabric value to our customers. With that comes the responsibility to preserve our earth and its resources as best we can,” said Diana Dobin, senior vice president of Valley Forge Fabrics. “Our company has reduced our environmental footprint and increased revenue all while shattering the myth that sustainable goods cost more. We're more efficient than ever and are proud to be doing our part to help the environment.”

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