Home / Knowledge / News / Textiles / Segmentation: Key to success at SKumars Nationwide
Segmentation: Key to success at SKumars Nationwide
28
Oct '09
S Kumars Nationwide Ltd (SKNL), which had humble beginnings as a distributor of textiles in 1948 and later made its presence known in school uniform fabrics, is currently, one of the biggest textile and apparel company in India with a portfolio of brands, which encompass all segments of the market vertical.

As Mr Nitin Kasliwal, Vice-Chairman and Managing Director of SKNL likes to point out, segmentation has been the key strategy for the success of its brands. It has segmented each division like, consumer textiles, luxury textiles, home textiles (Carmichael House), ready-to-wear and the international business in to strategic business units (SBU's).

One more reason for the success of its brands is the socio-economic segmentation of the India consumer. At the bottom of the pyramid is the economy segment that caters to a population of about 250 million. Higher up is the mid-premium space with approximately 160 million people. Even further are the premium and super premium categories which serve about a 100 million.

In a bid to cater to each of these segments and have a wide and deep pan-India presence it has positioned itself and with products to cater to most of these categories. In the super-premium segment it has Stephen Brothers, in premium; Reid & Taylor and Belmonte in the mid-premium segment.

Now it plans to launch a economy apparel brand called 'World Player', which is being launched after months of research on the expectations of this very huge market segment, along with which it also has its several decades old established fabric brand of an eponymous name, S Kumars fabrics.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search