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WB Govt to provide boost to handloom products
31
Oct '09
In order to provide more competence to the state's handloom products in international markets, the State Textiles and Handloom Department of West Bengal intends to work on designs of the famed traditional handloom products to enhance their demand.

Ms. Arati Ahuja, the state textiles and handloom secretary, said that efforts would be taken to improve the designs of handloom saris to make them marketable in domestic as well as overseas markets.

However, this improvement would be done by keeping the traditional patterns in mind as the handloom products designed in artistic way are unique in weaving patterns and designs.

In this regard, the state government has initiated communications with national institutes such as the National Institute of Design (NID) and National Institute of Fashion Technology (NIFT), which are globally recognized design institutes.

Apart from this, the government has also decided to organize an International handloom exhibition for the first time in the state in February 2010, for which it has also initiated talks with the Apparel Export Promotion Council (APEC) under the Union ministry of textiles to organize the international exhibition.

Fibre2fashion News Desk - India

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