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JMDC eyes new markets for jute promotion
Nov '09
The Jute Manufacturers Development Council (JMDC) has set its focus on the markets of Africa, East Europe and Canada to promote jute products and to make people aware of it, said an official.

The Textile Ministry is leading a delegation to Australia as there is a high consumption of hessian sacks along with which African markets should also be explored for high volumes, said Council Secretary Mr. Atri Bhattacharya.

The council has recently visited few South American countries such as Brazil, Argentina and Peru.

By using 35 percent of its production, the jute industry with an annual turnover of Rs. 55 billion, is set to broaden its horizon by producing shopping bags and geo-textiles, in order to attract youth class by manufacturing trendy textile.

While the remaining jute production, will be utilised to manufacture traditional products such as sacks and other jute products.

Last year the exports of jute products stood at around Rs.12 billion but in 2009-10 global meltdown has taken its toll on the revenue from this industry.

JMDC has been awarded a five year geo-textile project worth $4 million by 'Common Fund for Commodities', which is an inter-governmental financial institution established within the framework of the United Nations.

This project will be inaugurated in the ongoing month and will be implemented in 16 sites in India.

JMDC has also joined its forces with Mr. Kishore Biyani-led Future Group in order to sell jute products through Shop-in-Shop system of Pantaloons and Big Bazaar stores. The council is also intending to provide carry bags made of jute at religious place to distribute prasadam in a bid to increase sales.

It is also looking to promote produces made of jute in tourist destinations such as Goa to increase its visibility among foreigners, said Mr. Bhattacharya.

Fibre2fashion News Desk - India

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