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Steps to promote diversified jute products
Nov '09
With the objective to swell domestic market for diversified jute products (DJPs) and to boost their sales, the Jute Manufacturers Development Council (JMDC) is set to organize a series of road-shows and buyers-sellers meets in major cities. JMDC is a nodal agency under the Textile Ministry to promote and market DJPs' at home and abroad.

The council has conducted promotional programs in Mumbai, Chennai, Hyderabad and Bangalore during first half of the current year in the first round, while in its second round, it will organize road-shows and buyers-sellers meets in Goa initially.

A week-long program, 'Goa Jute Week' would highlight a wide range of DJPs such as jute made-ups, home furnishings, floor coverings, handicrafts and other gift and novelty items in a bid to attract tourists towards these products.

Such week-long programs on DJPs would be conducted again in New Delhi, Bangalore and Hyderabad in coming months to receive better response from retail customers for products such as jute hand bags and shopping bags, said JMDC Secretary Mr. Atri Bhattacharya.

JMDC has also joined forces with state-level handicrafts and handloom promotional bodies and Central Cottage Industry Emporium, under this project. Besides, the council is in talks with retail and mall owners to set up shops and has signed an agreement with the Future Group under which JMDC will have six retail shops in Pantaloons, he added.

Out of total jute goods market worth Rs. 50 billion the DJP's production is estimated at Rs. 4 billion, at present. These products being eco-friendly and bi-degradable, enjoy good demand from global markets; hence manufacturers of these products depended largely on export markets.

Last year's export of DJPs was around 35 percent of the overall export of jute products worth Rs. 12 billion. The Textile Ministry suggested JMDC to strengthen its promotional measures for the domestic market, as the global trade is still facing recession.

Fibre2fashion News Desk - India

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