Home / Knowledge / News / Textiles / Steps to promote diversified jute products
Steps to promote diversified jute products
07
Nov '09
With the objective to swell domestic market for diversified jute products (DJPs) and to boost their sales, the Jute Manufacturers Development Council (JMDC) is set to organize a series of road-shows and buyers-sellers meets in major cities. JMDC is a nodal agency under the Textile Ministry to promote and market DJPs' at home and abroad.

The council has conducted promotional programs in Mumbai, Chennai, Hyderabad and Bangalore during first half of the current year in the first round, while in its second round, it will organize road-shows and buyers-sellers meets in Goa initially.

A week-long program, 'Goa Jute Week' would highlight a wide range of DJPs such as jute made-ups, home furnishings, floor coverings, handicrafts and other gift and novelty items in a bid to attract tourists towards these products.

Such week-long programs on DJPs would be conducted again in New Delhi, Bangalore and Hyderabad in coming months to receive better response from retail customers for products such as jute hand bags and shopping bags, said JMDC Secretary Mr. Atri Bhattacharya.

JMDC has also joined forces with state-level handicrafts and handloom promotional bodies and Central Cottage Industry Emporium, under this project. Besides, the council is in talks with retail and mall owners to set up shops and has signed an agreement with the Future Group under which JMDC will have six retail shops in Pantaloons, he added.

Out of total jute goods market worth Rs. 50 billion the DJP's production is estimated at Rs. 4 billion, at present. These products being eco-friendly and bi-degradable, enjoy good demand from global markets; hence manufacturers of these products depended largely on export markets.

Last year's export of DJPs was around 35 percent of the overall export of jute products worth Rs. 12 billion. The Textile Ministry suggested JMDC to strengthen its promotional measures for the domestic market, as the global trade is still facing recession.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search