Home / Knowledge / News / Textiles / Wisdom Tree & NID launch a scintillating book on Indian saris
Wisdom Tree & NID launch a scintillating book on Indian saris
14
Nov '09
After the wonderful success post the London launch held earlier in April, whereby Indian Saris : Traditions - Perspective - Design has caught the fancy of art, design and fashion lovers across UK, Europe and United States – not just the visitors at the Manhattan Barnes & Noble Bookstore but also at the museum shops like the British Museum Bookshop – Wisdom Tree and NID launched the book in Delhi at a glittering event co-hosted by the Craft House and Chivas.

Maharani Chandresh Kumari, Member of Parliament, Lok Sabha launched the book in the presence of well known fashion designer Ritu Kumar. The young generation of achievers – Bhavana Reddy, Monisha Gupta, Nida Mehmood and Ruchi Goyal Kaura wore their favorite saris and shared their special relationship with it, providing an interesting take on the future of Indian saris.

Commenting on the interesting co-publication Mr Pradyumna Vyas, Director NID stated, “The success of this book and the acclaim it has received has encouraged us to give a renewed impetus to our publishing program and you will soon see many more beautiful books emanating from NID. It has been a wonderful experience working together with Wisdom Tree and we look forward to a long relationship with them.”

Prof. Vijay Singh Katiyar, the author of the book added, “My engagements with the handloom sector as designer and the first hand insights derived, necessitated me to do this book. Design and its comprehensiveness play a vital role in the growth and development of the handloom sector. Usually the sari and its traditions have been studied and described more from the socio-cultural perspectives. Holistic understanding of sari as a product and its tacit relationship with the user is the focus. My endeavour is to present the sari and its nuances afresh from a designer's perspective for the benefit of common audience. Design elements from the traditional practice of sari can contribute immensely for the future growth of the creative industries in many innovative ways. This book has been a labour of love for me and I am humbled by the amazing response readers have sent from across the globe.”

Commenting on the success of the book, Shobit Arya, Publisher Wisdom Tree said, “Indian saris is an epitome of Indian ness and this brilliantly illustrated and thoroughly researched book does full justice to the great Indian fabric which has draped the beautiful Indian woman for hundreds of years. Deservedly, it has already gone into a reprint even before its first India launch.”

Indian Saris lends a new dimension to the way the traditional Indian sari is looked at, and upholds it as an epitome of holistic design with a unique creative expression. In the backdrop of Indian social-cultural and economic ethos, the book unfolds the mesmerising woven yards of the sari, the quintessential piece of garment that has draped the Indian woman since time immemorial.

The volume, with over 892 visuals, aims to delight and enrich the aesthetic experience of the reader with information on a wide range of saris from both the past and the present and ultimately introduces the contemporary design initiatives taking place in the sector. It enumerates the fascinating accounts of the sari's traditional significance, the diverse styles of weaving, design vocabulary, and even the myriad styles of draping found across the sub-continent. It is indeed a glowing tribute to the magic flowing out of the deft hands of the Indian weaver and to the undeterred artistic spirit of the sari.


Must ReadView All

US announces final CVD on fine denier PSF from China, India

Textiles | On 19th Jan 2018

US announces final CVD on fine denier PSF from China, India

The US secretary of commerce Wilbur Ross recently announced the...

EU consumers to gain from cheaper, safer, better e-payments

Apparel/Garments | On 19th Jan 2018

EU consumers to gain from cheaper, safer, better e-payments

European consumers can now reap the full benefits of paying online...

Courtesy: Epson

Textiles | On 19th Jan 2018

Epson's new SC F2100 enhances DTG printing

Epson, a leader in inkjet printers and digital textile printing...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search