Home / Knowledge / News / Textiles / Wisdom Tree & NID launch a scintillating book on Indian saris
Wisdom Tree & NID launch a scintillating book on Indian saris
14
Nov '09
After the wonderful success post the London launch held earlier in April, whereby Indian Saris : Traditions - Perspective - Design has caught the fancy of art, design and fashion lovers across UK, Europe and United States – not just the visitors at the Manhattan Barnes & Noble Bookstore but also at the museum shops like the British Museum Bookshop – Wisdom Tree and NID launched the book in Delhi at a glittering event co-hosted by the Craft House and Chivas.

Maharani Chandresh Kumari, Member of Parliament, Lok Sabha launched the book in the presence of well known fashion designer Ritu Kumar. The young generation of achievers – Bhavana Reddy, Monisha Gupta, Nida Mehmood and Ruchi Goyal Kaura wore their favorite saris and shared their special relationship with it, providing an interesting take on the future of Indian saris.

Commenting on the interesting co-publication Mr Pradyumna Vyas, Director NID stated, “The success of this book and the acclaim it has received has encouraged us to give a renewed impetus to our publishing program and you will soon see many more beautiful books emanating from NID. It has been a wonderful experience working together with Wisdom Tree and we look forward to a long relationship with them.”

Prof. Vijay Singh Katiyar, the author of the book added, “My engagements with the handloom sector as designer and the first hand insights derived, necessitated me to do this book. Design and its comprehensiveness play a vital role in the growth and development of the handloom sector. Usually the sari and its traditions have been studied and described more from the socio-cultural perspectives. Holistic understanding of sari as a product and its tacit relationship with the user is the focus. My endeavour is to present the sari and its nuances afresh from a designer's perspective for the benefit of common audience. Design elements from the traditional practice of sari can contribute immensely for the future growth of the creative industries in many innovative ways. This book has been a labour of love for me and I am humbled by the amazing response readers have sent from across the globe.”

Commenting on the success of the book, Shobit Arya, Publisher Wisdom Tree said, “Indian saris is an epitome of Indian ness and this brilliantly illustrated and thoroughly researched book does full justice to the great Indian fabric which has draped the beautiful Indian woman for hundreds of years. Deservedly, it has already gone into a reprint even before its first India launch.”

Indian Saris lends a new dimension to the way the traditional Indian sari is looked at, and upholds it as an epitome of holistic design with a unique creative expression. In the backdrop of Indian social-cultural and economic ethos, the book unfolds the mesmerising woven yards of the sari, the quintessential piece of garment that has draped the Indian woman since time immemorial.

The volume, with over 892 visuals, aims to delight and enrich the aesthetic experience of the reader with information on a wide range of saris from both the past and the present and ultimately introduces the contemporary design initiatives taking place in the sector. It enumerates the fascinating accounts of the sari's traditional significance, the diverse styles of weaving, design vocabulary, and even the myriad styles of draping found across the sub-continent. It is indeed a glowing tribute to the magic flowing out of the deft hands of the Indian weaver and to the undeterred artistic spirit of the sari.


Must ReadView All

India mulls new schemes for jobs, textile clusters

Apparel/Garments | On 25th Apr 2018

India mulls new schemes for jobs, textile clusters

India is mulling over alternative schemes for jobs and manufacturing...

Kraig gets approval for Vietnamese subsidiary firm

Textiles | On 25th Apr 2018

Kraig gets approval for Vietnamese subsidiary firm

Kraig Biocraft Laboratories, Inc., the leading developer of spider...

Courtesy: ITMA Asia

Textiles | On 25th Apr 2018

ITMA Asia + CITME 2018 attract global textile companies

The sixth edition of ITMA ASIA + CITME 2018 has received strong...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search