Mothercare plc, the global parenting company, has announced that it will open 33 new Parenting Centres by the end of 2011, with the creation of at least 400 new full-time equivalent jobs.
The company, which announced strong half-year sales and profit, will have opened 8 new Parenting Centres in time for Christmas,in Stoke, Newton Abbey, Poole, King's Lynn, Lewisham, Colliers Wood, Kirkcaldy and Yeovil. Another 25 Parenting Centres will be opened by the end of 2011. Parenting Centres are Mothercare's largest store format with a full Mothercare and Early Learning Centre product range and key concession partners. They are situated out-of-town.
Mothercare will continue to have a store presence on the high street and in key city centres.
Ben Gordon, Chief Executive said: “We are very pleased to be announcing the creation of at least 400 new full-time equivalent jobs in the UK as we open these new Parenting Centres. These are true parenting destinations and bring Mothercare and Early Learning Centre's widest ranges and expertise under one roof, to provide the best possible service for parents and parents-to-be.”