Home / Knowledge / News / Textiles / Opinion leaders are important multipliers for industry, ispo
Opinion leaders are important multipliers for industry, ispo
21
Nov '09
From 2010 onwards opinion leaders will now be counted among the official list of admissible trade visitors. This adjustment in the criteria governing trade visitors has been prompted by current developments within the sports equipment sector, and the resulting new definition of the term 'trade visitor'. A trade visitor today is no longer exclusively the classic specialist retailer of sports equipment and fashion. Nowadays a trade visitor is anyone who has a business connection to the sports sector and who acts as an opinion leader.

By extending the circle of admissible trade visitors, ispo is responding to this new structure and to the importance of the opinion leaders. Opinion leaders who mediate between the consumer, trade and industry play an important role in the specialist trade in sports equipment – as well as athletes and trainers, they also include heads of ski schools and institutional buyers such as hospitals, the Red Cross and the police. As the name suggests, an opinion leader influences public opinion and helps guide consumers in their purchase decisions, thereby in the end also boosting the sales of retailers and producers. The significance of these opinion leaders is seen at ispo in that a large proportion of the exhibitors already count this group among their most important visitors, and even invite them to the trade fair.

ispo is addressing this development and, following consultation with the industry, it is now including the professional group of opinion leaders among the official list of trade visitors. In order to professionally manage the communication with this group, the official invitations etc. will be directed via the respective umbrella associations and organisations, e.g. German Alpine Club DAV, the German Ski Association, the German Ski Instructors' Association, the German Wellness Association, the Austrian Federal Sports Organisation and the National Olympic Committees. Of course, the opinion leaders, like all other trade visitors, will have to furnish proof of their status and register as visitors. This group of trade visitors will only be admitted on the last day of the fair.

Ispo

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search