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Machine-made goods threaten Kashmiri handicrafts
Nov '09
The artisan community of Kashmir view machine-made non-kashmiri arts and crafts as the biggest challenge, as they believe that this is bringing disrepute to their craftsmanship. They alleged that the government agencies are not taking any kind of remedial measure in this direction.

It has not placed any mechanism to ensure check on misuse of Kashmir's arts and crafts as many machine-made products such as shawls and carpets, are being sold with Kashmiri tag in outside markets, which are produced basically in Amritsar and Ludhiana.

These machine-made products have made their way to consumers through the exhibitions conducted to promote Kashmiri handicrafts. The fast development of these products is the biggest challenge for genuine and handmade Kashmiri handicrafts, said Mr. Bashir Ahmad Khan, President Joint Kashmir Handicrafts Artisans Union (JKHAU).

Artisans union has proposed to the government to frame a mechanism to prevent misuse of the name of Kashmiri art as there is an urgent need to brand Kashmir arts and crafts, he added.

In order to assist consumers to distinguish between the original and the fake Kashmiri handicrafts, the government needs to put a quality control stamp on every Kashmiri artifact.

The government has taken steps to receive the Geographical Indicator registration for three Kashmiri handicrafts; Pashmina, Kani Shawl and Sozini, and the Craft Development Institute is pursuing the whole issue, informed an official of the handicrafts department.

Fibre2fashion News Desk - India

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