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EPCH to set up an India Pavilion at Heim+Handwerk, Munich
23
Nov '09
In order to explore potential for Indian handicrafts in the world markets, at least 12 companies are participating in the Heim+Handwerk Fair which will kickstart from November 25, 2009 in Munich, the economic centre of the southern Germany.

The Export Promotion Council for Handicrafts (EPCH) has set up an India Pavilion in the five-day-long Heim+Handwerk where Indian companies will showcase best of their eco-friendly handcrafted products ranging from textiles, furnishings, fabrics, costume jewellery and accessories, Kashmiri products and handicrafts, Christmas decorations among others.

HEIM+HANDWERK has established itself to be the biggest consumer exhibition as it plays a very important role in German market for promoting direct sales to consumers besides order booking to departmental stores, chain stores, importers and agents etc. EPCH, under the aegis of Office of Development Commissioner (Handicrafts), Ministry of Textiles, is responsible for promoting trade through medium of trade fairs and exhibitions, has identified the German Trade Fair as an important and effective marketing tool for Indian handicrafts. Hence, the Heim+Handwerk is one these trade fairs.

One of the great attraction at the India Pavilion will be live demonstration by craft persons who have received National Awards in the past. A weaver will demonstrate his weaving skills on a traditional wooden loom and yarn and dyes used by him will also be organic to highlight the eco-friendly aspect of India while craftsperson another will make pictures with paddy straw fibres on woven cloth and card board.

The crafts to be demonstrated at Munich have tremendous potential for developing further business in the world markets. It is expected that participation by EPCH in Heim+Handwerk will result in substantial future business.

Germany has the world's fourth largest economy in US dollar terms and the largest economy in Europe. Munich, the venue of the mega event, has the strongest economy of any German city as well as the lowest unemployment rate of any German city with a population of over one million inhabitants.

The main markets for Indian Handicrafts have traditionally been Americas, Europe and the Far East. US is the largest buyer followed by UK, Germany, France, Netherlands, Italy and Switzerland. UAE and Japan also buy substantial quantities from India. However, centre for business generation in the European region in the past has been the Germany particularly German Trade Fairs which are not only sourced and visited by the European buyers but also by buyers from all over the world.

Export Promotion Council for Handicrafts (EPCH)

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