Home / Knowledge / News / Textiles / Invista awards Sharron Davies a Lifetime Achievement Award
Invista awards Sharron Davies a Lifetime Achievement Award
01
Dec '09
On Saturday 21 November 2009 INVISTA, one of the world's largest integrated producers of fibres and polymers, and the owner of the LYCRA fibre brand, awarded Sharron Davies the Lifetime Achievement Award at the prestigious Splash Awards held to honour athletes who excel in aquatic sports and celebrate their achievements in the pool.

With a fifty year heritage in making swimming costumes feel comfortable, fit beautifully and giving exceptional support, the LYCRA fibre brand has a natural alliance with the world of swimming. Michele Duncan, Marketing Manager for INVISTA Apparel in the UK said, “This is the second consecutive year that INVISTA has supported the Splash Awards as we awarded Rebecca Adlington last year with the Female Swimmer of the Year recognition. At INVISTA, we are proud to celebrate leading players within their field and we are therefore very pleased to bestow our award on Sharron Davies and recognize her achievements during her 20-year long competitive career and her commitment to the swimming industry beyond this period. She is a huge inspiration to swimmers of all generations and I am sure she will continue to inspire people to reach their goals in the years to come.”

Held at the Jumeriah Carlton Tower Hotel in London, the Splash Awards were created five years ago in support of the Swimming Trust and British Olympic Foundation. The event was hosted by BBC sports commentator, Clare Balding and the audience was filled with famous faces from the world of aquatic sports and entertainment including British freestyle swimmer, Joanne Jackson, the current GB Synchronised Swimming Squad, TV presenter Justin Lee Collins and Jessica Taylor, former Liberty X singer and wife of England cricket star, Kevin Pietersen.

Sharron Davies comments, “I want to thank the Splash Awards and INVISTA for this award as it not only celebrates my career but it also recognises the wealth of British talent that we have in this country. Having moved from competing to commentating, I am in prime position to see the best of British talent within the swimming world and the emerging stars that are our future. I am looking forward to the 2012 Olympics in particular and witnessing more milestones for swimmers from our country.”

LYCRA fibre has for many years been an important ingredient for swimwear and INVISTA has recently added innovations to its portfolio by launching Xtra Life LYCRA fibre which helps enhance the longevity of costumes. Swimwear is often exposed to harsh conditions such as chlorine and sun creams, lotion and oils that can reduce the life-span of the garment.

The benefits of Xtra Life LYCRA fibreinclude:

• Long-lasting, beautiful fit
• Resisting 5 to 10 times more to chlorine than standard elastane
• Helping prevent 'bag and sag' of the costume
• Ensuring swimwear has stretch and recovery power and fits like new for longer

In addition, deep, richly coloured swimsuits - a fashion staple in the swimwear industry – get added benefits with the help of Black Xtra Life LYCRA fibre, which:

• Improves colourfastness in darker fabric shades
• Eliminates grin-through
• Gives the possibility to create marl/design effects in fabrics
• Maintains the 'like new' fit for longer in swimwear

INVISTA


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search