Home / Knowledge / News / Textiles / Stay more comfortable in cotton clothing
Stay more comfortable in cotton clothing
15
Dec '09
Consumers in Taiwan can now stay even more comfortable in cotton clothing, thanks to a collaboration between Cotton Council International (CCI), its COTTON USA licensees and Cotton Incorporated implementing new moisture management technology into T-shirts.

Formosa Taffeta, a key account for CCI, used Cotton Incorporated's WICKING WINDOWS technology in its pure cotton fabric to enhance the fabric's ability to wick moisture away from the skin. Formosa Taffeta has purchased 5,475 bales of U.S. cotton in 2009.

COTTON USA brand licensee New Balance created “Pure Cotton Quick Dry” T-shirts with the technologically advanced fabric, and a COTTON USA retail promotion highlighting the new T-shirts reached 15.9 million consumers. The “Stay Comfortable in Cotton” promotion gave 1,500 New Balance T-shirts with WICKING WINDOWS technology to consumers who purchased more than $90 worth of COTTON USA Mark-labeled apparel at three Shih Kong Mitsukoshi department stores.

The COTTON USA in-store promotion ran from June 26 to July 12, 2009, at Shih Kong Mitsukoshi stores in Taipei Xin Yi Place, Taichung and Kaohsing. The stores stocked COTTON USA-labeled apparel from 21 licensees: Chaber, McGregor, Blue Way, Edwin, Something, 5th Street, Bobson, Sun Sister, Big Train, Lee Cooper, Big John, Brappers, Nautica, Oshkosh, Baby City, Mini Man, Les Enphants, Kuku Dickbill, La Mode, Teddy & Betty, and New Balance.

The agriculture section of the American Institute in Taiwan (AIT) and Shin Kong Mitsukoshi department stores announced the promotion through a press conference. CCI Taiwan promoted its “Stay Comfortable in Cotton” campaign via 24 subway lighting boxes in Taipei and Kaohsiung, 100 bus panels and trade magazine and newspaper advertisements. CCI received $212,000 in third party contributions, capitalizing on its U.S. Department of Agriculture Market Access Program (MAP) funding.

Cotton Council International

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search