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Pioneer Linens celebrating 97 years of luxury linen retailing
18
Dec '09
Pioneer Linens, the world's leading luxury linens retailer established in Florida in 1912, is expanding locations. Their flagship store has graced Clematis Street in West Palm Beach for the last 50 years. Their online store, ships luxury linens to the homes of the rich and famous around the country and the world. Their new store will open in Fort Lauderdale at the 17th Street Causeway this month, catering to the company's growing division of luxury homeowners.

The new store is the brainchild of Alan Murphy Jr., a third-generation native of South Florida and great-grandson of the company's founder, Max Greenberg. The store will make available the company's renowned white-glove linen service for luxury homeowners seeking premium linens for their mansions on land and custom linens for their "mansions at the sea".

Customers can look forward to shopping six star linen brands found in only the most secluded and lavish venues of the world. Also available are in-home linen consultations with Pioneer Linen's legendary linen stylist Jay Crockenberg and luxury fashion linen expert Alicia Baumiller.

Hand woven cashmere sheets, Siberian white goose down pillows, and luxurious Egyptian cotton towels available at the new store will marvel the hearts of the most sophisticated touch. Custom yachting linens and bedding and towels, embroidered with nautical monograms, initials or crests, tabletop items and table linens for bow, stern charter outfits and new builds will also be offered via the new Fort Lauderdale showroom boutique. The location will also be honoring the company's annual White Linen Sale, which discounts top linen brands in the world for the entire month of January.

Murphy explains, "Opening this second store in Fort Lauderdale was a natural move for Pioneer Linens. We've tested and gained market share in the yachting linens community for the last three years and this new economic climate has made it more viable to expand with a second storefront. We believe that in this hard economic climate you need to thrive to survive, and by opening our doors to a new city, Pioneer Linens is sure to gain market share as its competitors are struggling to keep its doors open."

Pioneer Linens


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