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Ananta features traditional skills of the rural women

18 Dec '09
5 min read

Thus SEWA Trade Facilitation Centre is setting up “Centre of Excellence” – where the women artisans set up their own bench marks and standards in – embroidery skills, quality, designs, production and marketing.

Thus Ananta is leading to skill building of the STFC shareholders to understand mainstream International design and markets. Thus leading to long term livelihood security.

Ananta – also launches the collaborative effort of Graham and STFC through “Anant Na Taal” – a show where Graham and the STFC women artisans together have choreographed the music, the modeling, the stage, how the garment is matched with accessories, shoes etc. – using traditional folk songs, modeling by young artisans. “Anant Na Taal” – builds the skill and understanding of the STFC women artisans on (a) brand building (b) positioning in local and international market.

'Ananta' therefore is a truly participatory process where each partner/ stakeholder is involved right from conceptualsing, planning, designing, production.

The Ma Dhuli collection at Ananta is made using organic and herbal cotton. Thus preserving the environment.

The whole production process comprises from sowing of seeds to sapling of cotton, plucking of cotton, deseeding it, ginning, hand spinning and then weaving them on the handlooms to create fabric. Styling it for menswear and women's wear by Hansiba with value added ornamentation by the SEWA Trade Facilitation Centre, STFC rural skill artisans.

The uniqueness of this collection is that it doesn't go through any hard chemical exposure treatment. When it is cultivated by small time farmers organic method of cultivation is used. When it is processed from fiber to yarn only hand operated amber charkhas are used – which Gandhiji promoted. As the fiber is self coloured, no dying process take place. All the harsh chemical dyes are kept far away. The fabric when completed has a soft hue in ochers, aquas and indigo colour range. This process eliminates a lot of wastage of water and keeps chemicals away from surrounding environment. Thus the entire “Hansiba” (the poor women's own brand) Sustainable Cotton Collection – generates employment for rural poor households and leads to climate crises mitigation with no use of chemical fertilizers or pesticides, no chemical dyes.

The major outcome of Ananta – is it will not only help in continuing partnership to accessing newer markets, but also set up “Centre of Excellence” dedicated to strengthening local craft and traditions.

SEWA

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