Home / Knowledge / News / Textiles / AWI & NewMerino find a new way for Aussie Merino wool
AWI & NewMerino find a new way for Aussie Merino wool
19
Dec '09
Australian Wool Innovation and NewMerino have joined forces to develop new market opportunities for Australian Merino wool in Europe and the USA.

The marketing expertise and local knowledge of AWI's global sales network has been joined by the certified traceability system and raw wool supply at NewMerino.

The development aims to open up another line of supply for Australian wool, particularly for retailers and brands looking to source the natural and renewable fibre from its place of origin on Australian farms.

NewMerino CEO Peter Vandeleur approached AWI for marketing and assistance to support his quality assured supply chain.

AWI CEO Brenda McGahan said she was happy to help anyone sell more Australian wool.

“We aim to re-ignite the demand for wool with a renewed focus on marketing. AWI is working the sweet spots of the supply chain to re-ignite demand for fine wool in the apparel trade and broader and cross bred wool in the interior and non-apparel sectors.”

“We are well aware of the rising desire for traceability from retailers and we welcome the initiative by NewMerino. Given the location and expertise of our staff, AWI is in a unique position to facilitate such arrangements,” Ms McGahan added.

NewMerino involves individual woolgrowers and processors who work together through the wool pipeline to ensure the quality attributes of Australian Merino wool required by brands and retailers are maintained with full integrity and traceback.

“Access to AWI's global and local expertise across a network is very valuable for us. I am pleased to report the first response from retailers has been very positive,” Mr Vandeleur said.

Australian Wool Innovation Limited


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search